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Reader confidence continues to grow in Isolezwe

A growing number of Zulu readers are showing an appreciation for Isolezwe, the modern daily Zulu newspaper, which notched an impressive daily sale of 96 485 in the latest Audit Bureau of Circulation (ABC) figures. This is more than 8 000 above the newspaper's comparable ABC figure of 88 456 the previous year.
The Durban-based Independent Newspapers’ title continues its move towards the 100 000 a day average sale, often selling well over that on individual days.

Latest available readership figures stand at an impressive 644 000 (AMPS 2006RA).

Looking at the breakdown of sales in KwaZulu-Natal reveals a widespread distribution pattern with the highest concentration of buyers in the Durban, Pietermaritzburg and Zululand areas. The title is also proving popular in Gauteng.

Isolezwe has displayed phenomenal growth since it launched nearly five years ago, telling the news like it is for all the people of KwaZulu-Natal. Research feedback reinforces readers' appreciation of Isolezwe's unbiased, professional and contemporary approach.

Editor Thulani Mbatha is confident of making further gains on all fronts this year. "We are in an excellent position to significantly improve our performance and are buoyed by the faith our readers and advertisers show in us," says Mbatha.
22 Feb 2007 12:59



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