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1 life. 3 TVCs. 1 Howard Music

Three original scores from Howard Music provided the emotive finishing touches to a series of TV commercials for 1Life Insurance, celebrating the triumph of the human heart.
House Of Brave commissioned Howard Music to compose, arrange and produce the pieces for three two-minute soundtracks and their concomitant sixty-second cutdowns.The films were directed by Miles Goodall of Sweet Spot Content and edited by Nick Goodwin of Left Post Production.

This is the second time that Howard Music has been selected for the 1Life campaign. "The agency brief was to push the pieces in a more experimental way, yet retain the emotive, cinematic feel," says Adam. "The challenge to this year's campaign was to build from last year."

"The visuals depicted three life-changing stories," says Adam Howard. "The music had to capture and reflect the emotion captured within each scene and find the right emotional balance. Even though each story was heart-rending, we had to make sure the musical message was one of hope rather than despair."

Adam composed the score for the string section of the Johannesburg Festival Orchestra. Real strings bring a unique, cinematic feel to the commercials.

View the commercials below







Credits:

Agency: House of Brave
Producer: Wendy Botha
CD: Vanessa Pearson
Copywriter: Peet Engelbrecht
Art Director: Jo Morrison

Production house: Sweet Spot Content
Director: Miles Goodall
Producer: Linda Notelovitz
Editor: Nic Goodwin

25 Nov 2014 13:22

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