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Tiger Brands thanks consumers for their continued support

In the highly competitive fast-moving consumer goods market, companies need to stay ahead of the opposition to ensure their survival and growth. And if you are South Africa's largest food company and the owner of 35 household brands, including Ace Maize Meal, Golden Cloud flour and Tastic Rice, this couldn't be more pertinent.
For this reason, Tiger Brands recently appointed Zinto, a brand activation, entertainment and event company, to launch their milling campaign. The initiative included a consumer loyalty programme and in-store promotional activities aimed at thanking South Africans for their continued support.

The brand activations kicked off at Cambridge Food stores in Gauteng where loyal consumers received product samples and hampers of their favourite staple foodstuffs, as well as promotional giveaways.

With plenty of giveaways and great audience participation, the campaign achieved its goal of engaging and interacting with consumers of these well-loved brands.

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Tiger Brands thanks consumers for their continued supportTiger Brands thanks consumers for their continued support

23 Apr 2013 08:53