For this reason, Tiger Brands recently appointed Zinto, a brand activation, entertainment and event company, to launch their milling campaign. The initiative included a consumer loyalty programme and in-store promotional activities aimed at thanking South Africans for their continued support.
The brand activations kicked off at Cambridge Food stores in Gauteng where loyal consumers received product samples and hampers of their favourite staple foodstuffs, as well as promotional giveaways.
With plenty of giveaways and great audience participation, the campaign achieved its goal of engaging and interacting with consumers of these well-loved brands.
For more information, visit www.zinto.co.za