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Zinto kicks off Bidvest Wits' Bums on Seats campaign

Zinto, an established brand activation, entertainment and event company in Johannesburg, recently teamed up with the Bidvest Wits Football Club (nicknamed The Clever Boys) to kick off the Bums on Seats campaign.
The Bidvest Wits 'Clever Boys' signing autographs at a meet and greet session with fans
The Bidvest Wits 'Clever Boys' signing autographs at a meet and greet session with fans
The initiative was launched earlier this month at Wits University East Campus in Braamfontein with the goal of signing up Wits students as fans, and encouraging them to attend soccer matches at home and away.

The football club intends to rally spectators by offering player autographs, photo opportunities, competitions and live entertainment, thereby creating hype and driving the crowds to the stadiums in support of The Clever Boys.

CEO and founder of Zinto, Michelle Combrinck concludes, "Innovative thinking and good marketing that includes giveaways and incentives should get the crowds turning out in large numbers at matches."

For more information, visit www.zinto.co.za.
Bidvest Wits Football Club rally spectators by offering player autographs, photo opportunities, competitions and live entertainment
Bidvest Wits Football Club rally spectators by offering player autographs, photo opportunities, competitions and live entertainment
Zinto's performers creating hype and driving the crowds to the stadiums in support of the Bums on Seats campaign
Zinto's performers creating hype and driving the crowds to the stadiums in support of the Bums on Seats campaign


22 Apr 2013 09:18

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