The Gauteng Provincial Government has set aside R160bn with the aim of addressing the social issues, poverty, inequality and unemployment through the development of long-term public-private partnerships that will impact the Gauteng economy and space.
In line with this, the expo is aimed at revitalising and transforming the township economy. Incubation hubs are at the helm of this revitalisation to ensure there is mobilisation of the formal and informal businesses into the townships. It also aims to develop up-starters with skills such as financial management, project management, sales and marketing as well as being able to compile a complete business plan to ensure future business success.
The conference anticipates that over the three days 1,000 business owners will enjoy workshops on a variety of topics across the spectrum, and experience face-to-face interaction with exhibitors.
On their involvement, Zinto's CEO and founder, Michelle Combrinck, says, "Our mission at the expo is to demonstrate how private-public partnerships can assist aspiring entrepreneurs and create jobs while alleviating poverty, inequality and unemployment among the youth. Budding entrepreneurs need more support from corporate initiatives that can give of their time and resources and guide, train and mentor start-ups by offering financial and marketing support."
What began as a small promotions company offering in-store and eKasi activations at grassroots level, in just over 15 years Zinto has developed into a fully-fledged below-the-line agency specialising in branded entertainment, main market activations, school roadshows, CSI campaigns, talent management, sound and video production as well as staging and set design.
The agency has performed brand research in areas such as Alexandra and Soweto to comprehend the usage patterns of local consumers and will use the expo as a platform to showcase its various service offerings. This will give SMMEs the opportunity to make use of the company's extensive main market experience and activation specialties which is a key differentiator for successful campaigns and brands.
Zinto has a fleet of GigRigs (portable branded staging) and brand-able vehicles which provide an initial touch point for brands wanting to connect with consumers in new suburbs, and is the the most accessible and cost-effective way to reach these markets and enhance the brand experience.
Its in-house infrastructure includes multi-ton high-tech vehicles and an assortment of mobile, lightweight stage trailers and hair salons which are suitable for indoor and outdoor use.
Zinto recently introduced kitchen-tainers which can be utilised by FMCGs to penetrate the new suburbs as they can be branded and parked any place. They serve as pervasive channel by which to 'speak' to consumers and therefore sell direct to market.
A team of dedicated performers, musicians, MCs and DJs are all an attraction that can be used for crowd 'pulling' and create brand hype that will add further value and take brand activations to the next level and enhance the brand experience.
Visit the Zinto stand L13 to learn more about brand building, creating customer loyalty, increasing sales, switching consumer habits and giving brands the opportunity to market with a social conscience.
For more information contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za