Zinto will be showcasing its service offerings at this year's expo where it will debut its below-the-line marketing, promotional, branded entertainment and experiential events.
The conference aims to showcase the six main media pillars available in South Africa including newspapers, out of home, television, radio, magazines and digital, and amass delegates from mutually cooperative groups comprising media agencies, media owners and marketers.
Richard Lendrum, head of Times Media Events comments, "How to develop a clear cross-channel strategy that will retain and build audiences is top of mind for media owners. Brands worry about how they will deliver authentic information in a genuine and credible way to build trust with a time-pressed and multi-device consumer and media agencies wrack their brains trying to create strong relationships and tactical opportunities with media owners to build brands. Our solution is bringing all representatives under one roof to have the discussion on how to move the industry forward."
For this reason, the conference is an ideal opportunity for Zinto to showcase its service offerings and present new platforms for brands to engage with all market segments through experiential promotional activities and customised campaigns that support and drive above-the-line activities.
Michelle Combrinck CEO and founder of Zinto says, "In order to create a lasting impression, many marketers see value in utilising brand encounters to interact face-to-face with the consumer and drive their advertising campaigns. As main market specialists we can provide much needed insight into the world of direct consumer interaction, while highlighting the best vehicle to use to reach these consumers."
While technology has become a vital marketing channel, face-to-face communication remains key to sales success as it allows for immediate interaction with clients. Digital and social applications cannot be considered as a standalone experience but should be used to enhance other consumer touch points that are part of a longer client journey.
As a result brand managers are re-thinking marketing strategy in order to provide more personal experiences that are tailored to 'speak' directly to market. This is achieved by packaging a captivating brand experience in a unique and specialised format to induce excitement and brand talk-ability.
Combrinck concludes by saying, "The appropriate 'pull' mechanism needs to be put into play to make the brand 'sticky' and ensure that a sufficient level of engagement is achieved by using sensory stimulation.
The activation can be used to 'pull audiences' and generate awareness, engage consumers, build brand goodwill, elicit a direct response, and enable potential buyers to absorb content and information.
In this way, the message will mean something to the consumers, to which it is tailored, thus increasing sales and market share."
Visit Zinto at the Future of Media Conference to learn how your marketing communication and promotional activities can be improved through branded entertainment.
For more information contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za