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Incubating talent makes for a better South Africa

The corporate sector has turned to corporate social responsibility initiatives to bridge the divide between the rich and poor and give back to the community by doing good, but that is not necessarily the answer or sufficient to create the jobs that South Africa needs.
Zinto recruits extremely talented youngsters who desperately want to acquire skills, and as the company creates brand excitement via the arts, they are able to give talented individuals an opportunity to grow and develop whilst being a part of a business team.

Sandile Lephondo, main market expert and creative director, shares Zinto's "You are the Job" business model and how the activation agency has embraced an organisational culture called 'intrapreneurship' which enables these unique individuals to function as entrepreneurs within the corporate organisation.



Video footage courtesy of The Red Zone.

7 Oct 2014 13:02

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