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Ananzi Kids teams up with CNA

If you thought games were just for kids - you were wrong. Ananzi Kids, the online kids site on Ananzi, South Africa's premier search engine and information portal, teamed up with Edcon's CNA to present a new look and feel site to gamers for the festive and back to school season - not just for kids, but for the tweenies and adults who also frequent the site.
A major trend in recent years shows that online gaming has moved away from being traditionally sought out by digitally-savvy, young consumers to the growing Internet savvy pool of teens and adults. Mark van Diggelen, CEO of Trafficonomy, which powers Ananzi Kids, has combined his passion for gaming with a distinct gift for identifying internet trends. He had the vision to develop a world-class online gaming platform and created one of the world's leading networks of online gaming portals and web sites. The Trafficonomy gaming platform offers, users and publishers, a highly addictive and interactive online games experience.

The partnering of CNA and Ananzi Kids highlights the ease at which online advertising is becoming a cost-effective and popular medium to communicate to various demographics with a common passion - gaming. Sharon Knowles, Content Manager eCommerce Divison for Edcon adds, "The online world is slowly becoming an integral part of every day life, from reading the news to shopping. CNA has a very simple aim and that is to meet the requirements of the consumer with outstanding service, offer the products that they require without the effort of getting into the car, fighting for a parking bay and coping with the in store trolley rage. Shopping has never been easier. Using your Edcon card a whole new world is available for everybody."

Ananzi Managing Director Mark Buwalda adds, "The Internet user is so diverse in his/her use of the medium that it's sometimes hard to keep up. I'm confident this is a great addition to our site as well as the main sponsor CNA! Visit to see more!"

9 Jan 2007 14:21




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