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Savanna extends its off-the-wall humour To bizarre promotion

FCB Impact 361° in Cape Town, one of Distell's marketing partners in the Mother City, has extended the 'dry' brand tonality characterising Savanna into a sales promotion which prides itself on being labelled 'bizarre'.
Savanna is South Africa's driest matured cider and utilises off-the-wall humour to great effect in its advertising. The competition is largely being driven by 5FM as well as on- and off-consumption point-of-sale elements, online and cinema. Themed 'Savanna, International Bizarre Bars', it gives entrants the chance to win the grand prize of a trip to three of the strangest pubs in the world. There's the World's "Narrowest bar" in London, the 'Underwater Bar' in Israel and the 'Crooked Bar' in Poland and, of course, in true Savanna style, the headlines tickle the reader's funny bone: 'Drink like a fish!' for the underwater bar, for example, and 'Twist in your sobriety?' for the crooked bar. The catch phrase is 'Two People, Three Destinations, A Lifetime to recover - Savanna, it's dry, but you can drink it.'

The promotion was developed by creative director Glynn Venter, art director JP le Roux and copywriter Nico du Toit. It runs until 31 December 2005 - has all the details.

Editorial contact
C-Cubed Communications
Petra Peacock
(011) 794-4665

10 Oct 2005 09:53