Savanna is South Africa's driest matured cider and utilises off-the-wall humour to great effect in its advertising. The competition is largely being driven by 5FM as well as on- and off-consumption point-of-sale elements, online and cinema. Themed 'Savanna, International Bizarre Bars', it gives entrants the chance to win the grand prize of a trip to three of the strangest pubs in the world. There's the World's "Narrowest bar" in London, the 'Underwater Bar' in Israel and the 'Crooked Bar' in Poland and, of course, in true Savanna style, the headlines tickle the reader's funny bone: 'Drink like a fish!' for the underwater bar, for example, and 'Twist in your sobriety?' for the crooked bar. The catch phrase is 'Two People, Three Destinations, A Lifetime to recover - Savanna, it's dry, but you can drink it.'
The promotion was developed by creative director Glynn Venter, art director JP le Roux and copywriter Nico du Toit. It runs until 31 December 2005 - www.savanna.co.za
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