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Draftfcb Durban wins Bronze Eagle award for uShaka Marine World

Draftfcb Durban has brought home the city's first Eagle since 2000.
The agency won a coveted Bronze Eagle for client uShaka Marine World at the 2010 Eagle Print Awards held in Johannesburg last week.

Only 15 trophies were handed out at the awards ceremony, as the Eagles lived up to their reputation of rewarding only the very best print advertising in South Africa. The team responsible for the winning work, which was for The Drop Zone at uShaka Marine World, comprised Draftfcb South Africa Group Chief Creative Officer Brett Morris and Draftfcb Durban's team of Executive Creative Director James Dodd, Art Director Felix Schmitz and Copywriter Brandon Govender.

According to Dodd, the Eagles follow a unique format, and so awards are pretty elusive. He said the awards are limited to print advertising, each agency is only allowed to enter 10 pieces of work and there are only two judges, both from top international agencies.

"The Eagle Awards stringent entry criteria and highly critical judging duo make it one of the toughest advertising competitions in South Africa, so I'm obviously thrilled that Draftfcb Durban was able to bring home such a prestigious award."

"The cherry on the top is that this is the first time an Eagle has come home to Durban since 2000; I'd like to congratulate the team for making Draftfcb and the city extremely proud," he said.

uShaka Marine World has been with Draftfcb Durban since it launched.

Draftfcb Johannesburg also brought home a Bronze for a Lexus 'Pink Handbag' print execution. It was devised by Executive Creative Director Grant Jacobsen, Art Director Alan Lewus and Copywriter Morne Strydom, and illustrated by Carioca. This team also won a Silver Loerie in the Print Advertising: Newspaper campaign category.

16 Nov 2010 12:05