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FCB Johannesburg wins first Gold for South Africa at Cannes 2007

FCB Johannesburg has started the awards ball rolling for South Africa at the 2007 Cannes Lions International Advertising Festival by winning a Gold Lion in the direct mail category.

Developed for client SC Johnson's brand Raid®, the campaign comprises a series of miniature Eviction Notices addressed to the various insects of the house. It was developed by Lauren Shewitz and Vidette Kay under the guidance of creative directors Gerhard Myburgh and Catherine Thompson.

Download: South Africa - Raid Eviction Notices Mailers - 2007.ppt [163KB]

20 Jun 2007 15:51

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