Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.
Targeting consumers within the LSM 6-7 groupings, the two 30-second television commercials were conceived by FCB Joburg Executive Creative Director Jonathan Deeb, Creative Director Suhana Gordhan, Copywriter Thabang Manyelo and Art Director Tshepo Mosoeu. They feature Papa, the somewhat cheesy head-of-household who is firmly against meals that do not feature meat, to demonstrate the latest Wimpy offering: saucy ribs, a quarter chicken and chips for just R99.90. Whenever Papa hears plans to cook what he considers a meatless feast – in these two commercials ‘Curry’ and ‘Sushi’ – he distracts the family and whisks them off to Wimpy.
Credits: Client: Famous Brands Brand: Wimpy Marketing manager: Luise Peters Creative agency: FCB Joburg Key account management: Mike di Terlizzi, Musa Phanga and Muzi Mabhena Executive creative director: Jonathan Deeb Creative director: Suhana Gordhan Copywriter: Thabang Manyelo Art director: Tshepo Mosoeu Strategic planner: Thobeka Sibiya TV production: Vanessa Borthwick Media planners: Tahnee Cokayne Production companies: Team Best and Hungry Films Director: Bryan van Niekerk and Asher Sholtz (Team Best), Ian Difford (Hungry Films) Post-production: Mushroom
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.