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Wimpy's meat-loving Papa keeps SA smiling

Wimpy is flighting two new entertaining episodes in 'The Chronicles of Papa'. The recently launched campaign enhances Wimpy's positioning as a casual dining destination offering big eat and value grill meals.
Wimpy's meat-loving Papa keeps SA smiling
Wimpy's meat-loving Papa keeps SA smiling

Targeting consumers within the LSM 6-7 groupings, the two 30-second television commercials were conceived by FCB Joburg Executive Creative Director Jonathan Deeb, Creative Director Suhana Gordhan, Copywriter Thabang Manyelo and Art Director Tshepo Mosoeu. They feature Papa, the somewhat cheesy head-of-household who is firmly against meals that do not feature meat, to demonstrate the latest Wimpy offering: saucy ribs, a quarter chicken and chips for just R99.90. Whenever Papa hears plans to cook what he considers a meatless feast – in these two commercials ‘Curry’ and ‘Sushi’ – he distracts the family and whisks them off to Wimpy.

Wimpy's meat-loving Papa keeps SA smiling
Wimpy's meat-loving Papa keeps SA smiling

You can view Papa’s antics here: and

Client: Famous Brands
Brand: Wimpy
Marketing manager: Luise Peters
Creative agency: FCB Joburg
Key account management: Mike di Terlizzi, Musa Phanga and Muzi Mabhena
Executive creative director: Jonathan Deeb
Creative director: Suhana Gordhan
Copywriter: Thabang Manyelo
Art director: Tshepo Mosoeu
Strategic planner: Thobeka Sibiya
TV production: Vanessa Borthwick
Media planners: Tahnee Cokayne
Production companies: Team Best and Hungry Films
Director: Bryan van Niekerk and Asher Sholtz (Team Best), Ian Difford (Hungry Films)
Post-production: Mushroom

30 Sep 2016 12:35