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Sustainable Brands announces expansion of Brand Innovation Conference to SA

Cape Town to host senior brand and sustainability leaders 14-17 May 2016 at City Hall
Sustainable Brands announces expansion of Brand Innovation Conference to SA
Sustainable Brands® announces the expansion of its global conference network to Cape Town, South Africa with SB'16 Cape Town scheduled for 14-17 May 2016 at the city's iconic City Hall. The event is produced in partnership with The National Business Initiative (NBI), MCI events and the Change Agent Collective. The conference theme, 'How Now' is set to explore and demonstrate How brands can tap into emerging innovation to successfully scale sustainability to the next level Now to accelerate business success.

Global thought leaders and practitioners who are influencing the way brands innovate and communicate will lead interactive discussion groups, breakout sessions, plenary presentations and networking activities. Every session will be specifically designed to allow forward-thinking executives the opportunity to explore and understand the implications of sustainability innovation in the context of creating, measuring and communicating brand value.

"There is no more exciting place to be contemplating the path to a flourishing future than Africa at the moment, and we could not be more delighted to be hosting this important conversation in Cape Town," states KoAnn Skrzyniarz, founder of Sustainable Brands. "Companies who are developing innovative and adaptive products and business models are not only responding to today's social, environmental and economic challenges, but are preparing for tomorrow's business opportunities."

The conversations at SB'16 Cape Town will address how visionary leaders are creating the necessary conditions for effective and impactful sustainability-driven strategy and innovation, plus how to implement sustainable thinking and procurement practices across the whole value chain. "This conference will be the business networking event of 2016," states Joanne Yawitch, CEO of South Africa's National Business Initiative. "Modern consumers increasingly care about brand associations and their enthusiasm combined with easy access to information through the internet and social media means that branding needs to be underpinned by robust, defensible and meaningful innovation and action. Our planned discussions will explore how leading companies are getting this right."

Deon Robbertze, Managing Partner, Sustainable Brands Cape Town and Director of The Change Agency Collective notes, "The programme for this first event on the African Continent has been carefully curated to showcase and inspire how sustainability-led innovation is the core focus of brands that are leading a new economy based on transparency, innovation and purpose."

Debates, Innovation Open, Activation Hub, Inspiration Tours

Functioning as a thriving marketplace of partners and solutions, The Activation Hub will be an integrated and action-centered component of the program. Those attending will find the conversations and tools necessary to explore how to activate sustainability-led initiatives within their organisations through demonstration and dialogue. Contact Taryn Brookes on 082 373 5711 to learn more and to discuss alternatives for companies wishing to participate in conversation and debate around a series of topics in The Activation Hub.

The event is open to the public on Saturday, 15 May, with a Future Leaders event for learners to experience sustainability driven innovation and social engagement. The business sessions begin Sunday, 16 May - Tuesday, 17 May 2016.

Registration is now open and space is limited. Engagement opportunities are still available for speakers and companies looking to explore HOW SB'16 CPT can benefit their brand - NOW. Further information, including a programme overview for the 14 - 17 May 2016 conference can be found at

Sustainable Brands announces expansion of Brand Innovation Conference to SA

About Sustainable Brands

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media headquartered in San Francisco, CA.

About NBI

A sustainable, equitable and thriving society that makes South Africa one of the world's great places to live, work and do business. NBI's purpose is to catalyse business action to achieve sustainable growth and development.

The environment is a strategic issue underpinning the need for large scale economic transition and social transformation. Within the NBI strategic positioning the Climate Change, Water and Green Economy programme is building a suite of thought leading projects that identify core collective risk and opportunities in the climate change, water, waste and green economy topic areas.

Putting in place collective action projects and partnerships is essential for delivering business lead solutions to the challenges. Our aim is to revive the emphasis on environment as a strategic imperative for business by acknowledging and establishing the link between the environment, society and economics.

About MCI

At MCI, we believe that when people come together, magic happens. That's why we've been bringing people together through innovative meetings, events, congresses and association management since 1987.

Through face-to-face, hybrid and digital experiences, we help companies and associations to strategically engage and activate their target audiences, building the dedicated online and offline communities they need to strengthen their brands and boost their performance.

Our sustainability approach is based on the concept of a balanced triple bottom line: People, Planet, Profit. Our mission is to use sustainability as a catalyst to drive economic, social and environmental performance for MCI and our clients. In essence, we are proactively involved in creating a sustainable planet, fair society and growing economy. To date, we have organised over 600 events about environmental, social and economic sustainability.

An independent, privately held company with headquarters in Geneva, Switzerland we have offices in over 30 countries across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa and deliver projects for clients all over the world.

About Change Agent Collective

Change Agent Collective is a team of individuals who are all passionate about sustainability and the process of creating momentum to scale change at the community, city national and international level.

We believe that to create positive social and environmental change we must clearly communicate solutions that prove change is possible, profitable and achievable. Our aim is to inspire our clients, colleagues and communities to become Change Agents in our society and help build an economy based on purpose.

At Change Agent Collective we understand how critical it is to orientate your business at the forefront of innovation and sustainability. Equally important is how you communicate your achievements with all stakeholders thereby creating shared value for all.

8 Dec 2015 10:14