Iconic radio voices given a 'second chance' by Careers24

Online career portal, Careers24, launched their latest radio campaign this week on 5fm. The campaign, dubbed 'second chances', uses an array of iconic radio voices to communicate the brand message that Careers24 is where you need to be if you are looking for a new job or the ideal candidate.
"We are very excited about a partnership between our specialist online recruitment platform and a powerful medium like radio," says Marc Privett, general manager of Careers24. "From the responses we're receiving across the social networks, it seems that radio listening South Africans are relating to the voices we've chosen and the messaging," he adds.

The campaign kicks off with the well-known voice from a leading cell phone network, which will no doubt raise a few eyebrows and, more importantly, generate discussion around the brand. Three other commercials are planned and the campaign will run until September. Coupled with the advertising campaign is a competition on Gareth Cliff's morning show (6am-9am) that runs until the end of the week.

Established in 2005, Careers24 is one of South Africa's leading career portals, listing thousands of jobs from a vast selection of recruiters and attracting over 827 000 unique job seekers to the website monthly.

The portal offers recruiters the opportunity for real-time interaction with job seekers; effectively matching the right candidate for the right job quickly and cost-effectively.

Candidates are shown job recommendations based on their profile and CV customisation ensures that Careers24 matchmakes recruiters and job seekers effectively and fast.

The investment in cutting edge technologies and platforms ensure a superior experience for both with innovative tools and easy-to-use functionality.

Careers24 forms part of the Naspers Group which owns companies such as DSTV, MWEB and Media24. Jobs are therefore distributed across a network of leading sites including News24.com, MWEB and OLX.co.za.

Careers24 is online at http://www.careers24.com, on Twitter @careers24jobs and on Facebook: https://www.facebook.com/Careers24.

11 Jul 2013 09:56