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Just Design changes the look of Craft Beer

Devil's Peak Brewing Company (DPBC), a boutique-sized craft beer brewery situated in Cape Town, recently appointed Just Design, a Stellenbosch-headquartered brand design agency, to conceptualise and 'package' a look and feel for their new-to-market craft beer range. Just Design were not given brief specifics, which afforded the opportunity to think freely and led to the success of the assignment.
Just Design changes the look of Craft Beer


Just Design changes the look of Craft Beer
Known for its one dimensional beer culture, South Africa has recently seen a welcome development and increase in the number of microbreweries. DPBC has tapped into a market beyond its niche audience and now offers all SA beer lovers the opportunity to enjoy 'the authentic taste of real beer'.

The client brief required Just Design to create labels and packaging for each of the four beer variants. The medium gold King's Blockhouse IPA has a citrus, floral, and passion fruit character, while the First Light Golden Ale combines a moderate fruity aroma with floral characteristics; the Woodhead Amber Ale sports a moderate hop aroma and the Silvertree Saison - with its unique yellow-orange hue, is a refreshing, medium fruity and spicy ale.

Just Design changes the look of Craft Beer
Under the leadership of owner and MD, Alastair Haarhoff (35), the team created four distinctive styles and designs for each variant, evoking the idiosyncratic style and ethos of the Devil's Peak Brewery Company's slogan: "Truth to Material" i.e. What you put in is what you get out.

The new packaging and branding design has been positively received by the public, with exposure on world-renowned packaging design website 'www.thedieline.com'. Choi's Gallery, a Shanghai biannual design magazine, will be featuring the range's fresh label and packaging design in their next issue.

13 Jun 2012 09:44

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