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Too much of cute for Marltons

Just Design Jhb goes a little bit 'Elmyra' for pet care
Too much of cute for Marltons

Anyone over the age of 20 will probably remember the Tiny Toons character, Elmyra, who was often heard saying, "I'm gonna hug you and love you and squeeze you into itty bitty pieces!!!" when in the presence of animals. For Just Design Jhb, the reaction to animals is much the same, and this passion was very much a driving factor in the Marltons brand and packaging upgrade. 

Too much of cute for Marltons


Whilst Marltons has been around since 1945, it has amassed very little brand equity or brand love. Their range of products, although comprehensive, also didn’t spur much excitement amongst pet lovers. The Jhb team relooked the brand, its visual language, messaging and its packaging. A bold, new modern look was implemented, with a big dose of personality. Marltons now owns royal blue and cannot be missed on shelf. Add to that a quirky photographic style, adorable animals plus a bit of humour, and you have the makings of a real category leader!

Too much of cute for Marltons

Look out for the new look Marltons on shelf – but especially the Snacks and Treats range. The begging pug, pleading lab and mischievous husky – cuteness overload!

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About Just Design

For over 19 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Innovation, Strategy and Design agencies.

About Marltons

Since 1945, Marltons has been the Pet Care Experts offering you an extensive range to help you take excellent care of your beloved pets. At Marltons we know that you seek easy-to-use and effective solutions to ensure your pets are well cared for whether it be pet snacks or treats, pet health care, pet toys or pet accessories. We cater for a wide range of pets – dogs, cats, birds, fish and small animals. www.marltons.co.za

15 Oct 2018 11:00

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