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Creativity without limits has the potential to set new standards

Keldermeester Versameling labels earn Pendoring Award for Just Design
Creativity without limits has the potential to set new standards


True creativity has an appeal that is impossible to ignore. Over the years the winemaker at Lanzerac winery, Wynand Lategan, has harnessed his immense talent and ingenuity to produce globally acclaimed wines. In tribute to all he has contributed to the estate, Lanzerac recently invited Lategan to develop his own range of wines. Unbounded by any rules or restrictions, he was free to explore an idea that he has always wanted to express – a series of wines that honour the people and place-specific icons that have inspired him over the years. As the wines took shape, he engaged Just Design to bring the concepts to life in packaging with a simple brief: “set your creativity free.”

Creativity without limits has the potential to set new standards
The three labels pay homage to the winemaker’s creative muses. Dok for Dr Danie Craven, the local rugby legend who often visited Lanzerac for a glass of wine. Prof for Professor Abraham Perold who made a valuable contribution to the local wine industry. Berg Pad for the popular route for hikers and runners between Coetzenburg and Lanzerac. Just Design developed a series of proudly Afrikaans, proudly South African designs that reflect the concepts and their routes in the Stellenbosch region.

The minimalistic labels juxtapose blind embossing with shadowing, drawing people in to discover the stories and layers. The bottles are sealed with wax and rounded off with a monogram stamp. Lategan is very happy with the way the wines turned out: “These wines are the result of all the influences I have had in my many years as a winemaker. From the start Just Design understood my vision and got involved as co-creators.”

The results speak for themselves, with the wines meeting unprecedented demand and the packaging achieving a silver Pendoring award on the weekend. Subtle yet striking in appearance and taste, Keldermeester Versameling is testiment to the resounding power of genuine creative freedom.

About Just Design

For over 15 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.

For further information, please contact:
Jason Botterill

+27 (0) 21 880 2410

29 Nov 2017 09:00

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