Mobile industry's annual global Smarties Awards launches Smarties SA

A call for entries to enter the annual Smarties Awards is making its way around the mobile industry worldwide. This year, South Africa has an opportunity to participate with its own, first ever local Smarties Awards show. Have you entered your great mobile marketing work yet?
Mobile industry's annual global Smarties Awards launches Smarties SA

When thinking media, mobile has moved from the nice-to-have to the must-have addition in any integrated advertising strategy. As mobile begins to officially outweigh the use of pen and paper, the focus on generating captivating, creative and more mobile-centric campaigns, is becoming a priority. As such, it's important for the industry to showcase best practice and acknowledge the good work, great minds and business entities responsible for steering innovation, advancement, results and good old entertainment, in mobile marketing communications.

The Smarties Awards is the only global awards program created specifically to recognise best-in-class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies. In addition to the Global Smarties, the Mobile Marketing Association is launching regional programs and local opportunities to win the coveted award.

For the very first time a Smarties Awards ceremony is taking place in South Africa this year, an exciting addition to the mobile landscape as well as the award season calendar. The show will see local agencies, businesses and industry pioneers honoured for their great work. A grand gala event is set for September; more information on that will be announced in the coming weeks. 2014 is a landmark year for the Smarties, as the awards turns 10 years old, ensuring this year is going to be legendary.

The Smarties looks forward to welcoming a tipping point in the number of agencies and brands entering their work, and take that great stride from the sidelines into the arena to represent their fully engaged use of mobile and see how they stack up against their peers.

Note: 2014 Smarties eligibility is for campaigns deployed from June 2013 to June 2014. To honor and support the growth of the industry, Smarties has introduced new country-specific programs as well as new regional programs, in addition to their existing global program. So there are now three ways to enter and win an award. These new programs will provide winners with greater levels of visibility within both local markets and on a global stage. Entrants are invited and encouraged to enter campaigns not just in multiple categories, but also across these multiple programs. Do you have what it takes to win a Smarties™ Award?

Three ways to win a Smarties

Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save! Start entering your submissions now and good luck!

Key dates and deadlines: Entries are now open - submit now!

16 May 2014 | Early Bird entries! close 30 June 2014 | All entry submissions close July 2014 | Release of Shortlists 18th August 2014 | Global Judging takes place TBC September 2014 | South African Awards Gala and Ceremony 1 October 2014 | Awards Gala and Ceremony, New York City

Entry deadlines

All materials, documentation and payment must be received in the MMA office in New York no later than the dates listed above. Entrants should submit their entry/entries according to our deadline to allow sufficient amount of time for entries to be thoroughly reviewed and processed. This will also allow the Smarties staff to provide relevant feedback when necessary.

New in 2014: Launch of country and region awards and multiple category discounts

Stand apart from others in your country. This is your opportunity to lead the way with excellence in your local country Smarties Regional (Africa EMEA). Be recognised as a regional leader. You can now be recognised with Smarties in your region. New to the Smarties program is the launch of the EMEA, LATAM and NA awards and with the APAC awards now in their second year. Select from a combination of global, regional and local options. Enter a single campaign in multiple categories. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

Key links

MMA Global Website -

Entry Submissions -

Entry Categories -

Get in touch with the MMA SA: Chairman Candice Goodman, , + 27 83 326 2461; Vice-Chairperson Nicolle Harding, , + 27 72 755 0425.

19 May 2014 13:12