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You Decide charity auction - celebrating success

This March, You Decide partners DTI, NYDA and SAB celebrate a year of continued commitment; and success of the ground-breaking You Decide programme aimed at curbing underage drinking in SA communities.
You Decide charity auction - celebrating success
In honour of this auspicious occasion, a finale event was hosted in SA judicial capital, Bloemfontein on 15 March 2013.

At this gala event, selected pieces from the You Decide competition were auctioned off to raise funds for further efforts to fight the scourge of underage drinking in South Africa.

The interschool competition called for entries from learners asking them to find creative ways to show how underage drinking had affected their lives.

The You Decide programme which kicked off in February 2012. The 360 degree campaign aimed at decreasing the incidence of underage drinking in communities across the country has shown a great deal of success. The results speak for themselves...

You Decide charity auction - celebrating success
The 8.3% relative and 3% absolute decrease in the number of underage youth partaking in drinking - after having been exposed to the programme - is an heartening indicator that the programme is making a discernible difference.

The comprehensive programme targets teens in schools, educators, and communities and provides them with material and support to help them make the right decision, and invariably say no to underage drinking.

Speakers at the gala and charity auction included Mrs Thezi Mabuza who is the Chief Director: National Liquor Authority (NLA); Mr Khathutshelo Ramukumba, CFO of NYDA; Mr Bongumusa Makhathini - head of Public Policy and Strategy from SAB; and motivational speaker and author of "Be the Best You Can Be", Sechaba Marumo.

Auction pieces

A rousing R71 000 was raised through the auction of the 11 selected works on the day. The piece that received the highest bid was a collaborative artwork, created by the finale event attendees, and this piece was sold for an impressive R19 500.

Works from the following learners were also on display for auction:

You Decide charity auction - celebrating success
Fezeka Mnisi - Marcia Mokoena High School, KwaZulu-Natal
Unika Lwando, Attenkosi Vena & Unathi Mpongoza - Walmer High School, Eastern Cape
Tshepang Mabeleng & Katleho Petlane - Hoerskool Ladybrand, KwaZulu-Natal
Themba Zimba & Nkateko Zimba - Madzuma High School, Mpumlanaga
Mphilo Nkomo - Mariannridge Secondary, KwaZulu-Natal
Artwork is from multiple learners from a Thari ya Tshepe, Free State
Abongile Rayi - Walmer High School, Eastern Cape
Rambo Moosa - Ngodini High School, Mpumalanga
Nicholas Lephoto - KI Twala Secondary, Mpumalanga
Mlungisi Lembede - Dengetho High, KwaZulu-Natal

PR and amplification

The You Decide finale event received a great deal of media traction. Articles ran in a number of publications including Pretoria News, The Star, Sunday Tribune, The People's Post, Daily Sun, and numerous regional publications - a total circulation of 756 000 copies achieved.

A robust discussion on the You Decide programme as well as general issues with underage drinking in communities was also aired on SAFM. This extensive discussion which lasted over 80-minutes involved interviews with key partners representing the DTI, NYDA and SAB, as well as a number of teenagers whose lives had been touched by the You Decide show in Bloemfontein.

Some learners relayed stories of their previous encounters with alcohol, and how the You Decide programme had altered their lives.

Media coverage received around the finale event exceeded R140 000 in value.

Facts & figures
  • 652 Schools have been visited in five provinces by You Decide
  • Close to 400 000 learners and over 5 000 teachers have received the You Decide message face-to-face
  • Almost 900 000 teen guides and help booklets have been printed and distributed
  • Over 77 000 youth and parents have been touched by the You Decide programme in national taxi rank activations
  • The two main drivers of teen drinking are: 1. Social acceptance, 2. Escape from worries (home and personal)
The You Decide programme continues to show grow in 2013 as it moves into a new cycle. A big thank you goes out to each of the stakeholders for their continued contribution to the fight against underage drinking; and word of congratulations to the infield teams for the great work done in Phases I and II of the You Decide programme.

28 Mar 2013 11:23