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Sizzling summer fun with Cartoon Network

"Our events are geared to making sure that kids have fun," says Jason Levin, MD at youth market specialists HDI Youth Marketeers. The company has just rounded up a jam-packed month of fun-fuelled activities for kids. "We bring Boomerang and Cartoon Network's much loved characters to life and create real life opportunities for kids to run amok and do activities with them," he says.
Pink Panther returns

Sizzling summer fun with Cartoon Network
"Dead ant dead ant dead ant" might have been left behind in the '80s but Boomerang recently welcomed Pink Panther & Pals to the small screen again. To commemorate this pink character's return HDI organised a massive hunt at Melrose Arch in Johannesburg for kids to track down the pink panther's whereabouts. 40 families competed in teams against each other in fun obstacle courses to solve clues. The winning team received a Pink Panther certificate and a one lucky winner walked away with a Wii Sports Resort console.

Sizzling summer fun with Cartoon Network
Ben 10 on 10.10.10

Ben 10's a big hit with young South Africans - anyone who lives in close proximity to a 5 year old will confirm this. And in the spirit of Ben 10 and his alien superheroes, HDI organised an event to mark the International Celebration of 10/10/10" this year. A national competition gave kids the chance to win tickets to this exclusive Ben 10 event. On the day (10th day of the 10th month in 2010), hundreds of guests arrived at Greenstone Mall in Johannesburg to participate in a variety of activities, including games with SwampFire and performances by Kalon, Morgan Beatbox and DJ Youngstar before attended an exclusive screening of Ben 10 Alien Force.

Drawing up a storm

Sizzling summer fun with Cartoon Network
Animation Generation was next on HDI's agenda of kid-centric activities. This unique contest encourages kids to enter their artwork of their favourite Cartoon Network characters. "We're looking for original ideas from kids. We want their imaginations to run wild," says Zane Nkosi, Event Coordinator from HDI. Over 3,000 entries from 360 schools were received and the judges had a tough time selecting the Top 3 entries in each age category. Winners from across the country were flown to the Awards Event which was hosted at Soccer City in keeping with the 2010 FIFA World Cup theme.

Cape Town's International Kite Festival

Sizzling summer fun with Cartoon Network
And since time flies when you're having fun, October's fun finale event on HDI's calendar took to the skies. The 16th Cape Town International Kite Festival is an annual event organised by Cape Mental Health and attracts up to 23,000 visitors over two days who show up to watch the visual extravaganza unfolding above the Muizenberg skyline. Boomerang sponsored the Edu-kite Workshop which taught the kids how to make kites while being entertained by Scooby-Doo and Fred Flintstone.

"Whether we're hosting activities alien forces or taking to the skies, we'll do what it takes to surprise and delight kids," says Levin.

In 2011 HDI plans to launch a new business unit catering to kids and families' in-store promotions and activations.

To find out more about these fun-fuelled activities, contact HDI on 011 706 6016.

9 Nov 2010 13:13