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Etiket and Pendoring 'take over' for the fourth year in a row

Etiket, a multi-award winning, Irene-based advertising agency, will this year again be responsible for the audiovisual production of the industry's illustrious Pendoring Advertising Awards held for the first time - since its inception in 1994 - in Cape Town.

It is the fourth consecutive year that Etiket is developing and realising the AV component of the awards ceremony and the agency certainly has the accolade to show for it after winning gold at the 2011 Pendoring Award Ceremony for its 2010 opening AV production.

Pendoring will this year form part of the Creative Week Cape Town (17-23 September), with the awards gala dinner taking place on Friday, 21 September at the Cape Town International Conference Centre (CTICC). The Loerie Awards will take place on Saturday the 22nd and Sunday the 23d of September.

The aim of the creative week is to promote one of South Africa's best natural assets, its creative talents.

Comments Tiaan Ras, business development director at Etiket: "To form part of the creative week is an exciting, additional plus to our creative team. Our opening AV production this year will be a radically different to last year."

"Aligning with the 2012 Pendoring campaign line 'Vat oor' we will 'take over' the audience's hearts and minds by creating a huge sense of excitement. This is one not to be missed."

Entries for the Pendoring Advertising Awards close on 25 July. To enter and for more detail please visit:

16 May 2012 09:25