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Etiket takes silver at Midas Awards

"Nothing beats the exhilaration of receiving an international award, a silver Midas to boot! That we have broken through the clutter on this prominent world stage, makes it all the more rewarding and fully compensates for all the effort and time that went into conceptualising and crafting the final work."

So says Ricardo Rocha, executive creative director of the creative consultancy, Etiket, which recently received a silver Ingot at the Midas Awards in New York for their innovative FNB entry titled "Harmonograph". The work was created to market the FNB Franchise Leadership Summit with the theme ‘Disruption’.

Etiket takes silver at Midas Awards

“FNB has earned a reputation for winning local and global awards for its products, services and technologies. It is an honour for Etiket to add another award to their trophy cabinet with this silver Midas award,” Rocha enthuses.

“This award is Etiket’s second international recognition and first Midas award, so it is a big feather in our caps and we are really proud of this achievement. The fact that we were awarded a silver in a category where McCann New York’s ‘Fearless Girl’, took the Grand Award for its winning entry promoted State Street Global Advisors’ SHE fund (an investment fund for companies with more women in leadership) boosted our self-confidence to enter more work in more categories in 2018.

“The team working on FNB is still fairly young in terms of industry standards and experience, so it is really heart-warming to see young and passionate creatives getting recognition for good work! The international exposure the team received at a global awards show will benefit the bigger agency when it comes to local creative awards as well. You simply see things in a different light when your work has been compared to, and stood out among the work of the global agencies and creatives you admire.”

The 2017 Midas Awards Executive Jury honoured the 2017 finalists with 1 Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots and 102 Finalist Certificates from creatives submitted from 21 countries.

According to the judges, gold and silver Ingot winning entries from around the globe employed celebrity-driven engagement, personalised consumer experiences, high-profile event marketing, cause marketing, technology, and experiential marketing to gain market share, boost recognition and increase consumer engagement.

More about the Midas Awards:

Founded in 2001, the Midas Awards is the only awards show to recognise the best financial advertising and marketing on a global scale. Comprising international executives from financial and creative marketing disciplines, the Midas grand jury shortlisted 242 entries showcasing creative excellence submitted from 21 countries around the globe.

The Midas Awards honours advertising excellence in the areas of banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting and consulting. The competition invites entries in four specific categories: products and services, craft, use of medium, and use of discipline.

More about Etiket:

By applying its custom-made REIMAGINE toolkit, the creative consultancy Etiket creates or evolves brands in context. This includes everything from logos to packaging, websites to interior design that add value or meaning to a business, product, or service so that it can be noticed or recognised and, ultimately, sold to the target market. Past and present clients include: ATKV, Comair Limited, Corruseal, FNB, Gauteng Tourism, Lapa Uitgewers, Media24, Medihelp, NRF, Pendoring Advertising Awards, Philip Morris International, SA Tourism, Samsung, SupaQuick, Scorpion.

20 Feb 2018 17:40