In the words of B.U.D. Kerryn Clayton, "We achieved this through the use of emotional dialogue, beautiful scenery and imagery that we knew would resonate with target audiences."
Greatstock Motion researcher, Nikki Griffiths, adds, "The brief included guidance that the footage needed to augment the custom-shot material had to tug at the viewers' heartstrings. We provided extensive research, clearances and final material. Director Tristyn von Berg gave invaluable input throughout the process."
Some of the Havas Worldwide (formerly Euro RSCG) personnel working on the campaign were:
Eoin Welsh: Chief Creative Officer
Laura May Vale: Creative Director
Lisa Bayliss: Art Director
Brad Stapleton: Copywriter
Kerryn Clayton: Business Unit Director
Michelle Kemp: Agency TV Producer
Velocity producer Saskia Finlayson Gupffert was responsible for coordinating all aspects of the project, with post provided by Willie Saayman (Tessa Ford p.p.) and Christian van der Walt (Sinister).
"We love working on a brief at an early stage," concludes Nikki Griffiths. "Working with Tristyn and Saskia for several months in the lead-up to the shoot provided a wonderful insight and input to our acclaimed research and Rights & Clearances services."
About Greatstock Motion: Originally known as Stock Options, the company has grown from a commercials production company to become the leading South African stock motion company. Greatstock Motion offers acclaimed African and international footage collections, and has considerable experience in the field of finding and clearing imagery of famous international personalities, major sporting and entertainment events, and music rights.
For more information contact Nikki Griffits on 084 669 9350 or mail: az.oc.snoitpokcots@seiriuqne.