Weighing down Executive Creative Director Mark Tomlinson's luggage are three Silver Loeries and a Bronze from arguably Africa's toughest awards show.
All four awards recognise Hellocomputer's random act of kindness application called Social Feed, which turned the Peninsula School Feeding Association into a self-sustaining media agency so that they could earn an income on a monthly basis.
"Hellocomputer was exceptionally pleased when our Social Feed RAK started earning The Peninsula School Feeding Association some annuity income," he said. "Having it win - and win convincingly at Loeries - is the cherry on the top. Hat's off to the creative and development team's dedication."
The full details of the Loerie Awards won by Hellocomputer for The Peninsula School Feedings Association's 'Social Feed' are:
- Campaign Silver - in the Digital & Integrated Campaign category
- Silver - in the Digital & Interactive: Social Media category
- Silver - in the Digital & Interactive: Microsite category
- Bronze - in the Ubuntu Award category