"We often call on sponsors to assist with small donations especially to alleviate our members who battle just to put food on the table and have no resource to provide gifts for their children," she says. "One of the most amazing companies that have sponsored the ABF year in and year out is SPAR. We receive vouchers from them on an annual basis over the December period. The reality is that through these donations the ABF is able to assist some of its members and put smiles on the faces of their children for at least one day a year."
Spare a thought for the ABF members who are less fortunate than we are, those who have contributed their creative flare to the industry, those who have written unforgettable slogans and those who have produced unbelievable campaigns. Without them, our industry would have been all the poorer.
"Our industry members and industry personnel are the reason the ABF exists, and without the charitable donations by companies like SPAR, the committee's job of helping those in need becomes impossible," says Sharlene. "Our heartfelt thanks go to SPAR for organising the sponsorship. It has had a very real impact on people's lives - real people with real lives."About the ABF
The 41-year-old charitable fund provides vital crisis support to individuals in the advertising, marketing and media industries. In providing a support structure, the ABF helps those who cannot support themselves due to retrenchments, redundancies, injuries or illness.
For more information, contact Sharlene Vallance at az.oc.fba@enelrahs