The Advertising Benevolent Fund's (ABF) recently held industry ten-pin bowling tournament saw Mindshare hauling in the strikes and missing the gutters. As a result, the media agency creamed the industry crop to take first place.
According to Sharlene Vallance, the ABF's fundraiser, each game played took a different format, evening out the odds and the teams. "The scores were quite a sight, as was the bowling, which didn't quite go straight for the pins," says Vallance.
Oracle A and Media Compete could be heard cheering for their teams from a distance, which got even louder after a beer and pizza lunch.
The second game, a strike three, six, nine combination, saw just about everyone getting a high score, but Oracle A and MediaCompete were worried about the fantastic display of bowling from Mindshare and Websend.
Game three and four saw Mindshare and Websend continue their winning streak, whilst MediaCompete was gaining ground. "This was quite something to see, especially as the last game was played with no lights on the lanes," adds Vallance.
Whilst Websend came second to Mindshare, MediaCompete's S.W.A.T. team took the best-dressed prize, and Oracle A had the best spirit by far.
For more information about the ABF, contact Sharlene Vallance at .
About the ABF The ABF, a 41-year-old charitable fund, provides vital crisis support to individuals in the advertising, marketing and media industries who have fallen on hard times. In providing a support structure, the ABF helps those who cannot support themselves due to retrenchments, redundancies, injuries or illness. For more information, contact Sharlene Vallance at .
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