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Greenside Design Center College of Design proud co-sponsor of the Decorex Talkshow 2007

Greenside Design Center College of Design is proud to be co-sponsor of the Decorex Talkshow 2007 drawing global experts internationally and locally, as well as exhibiting their 10% community engagement programme at Decorex 2007 in Johannesburg.
CONVERSATIONS ON ARCHITECTURE, 8 August 2007, Gallagher Estate.

Give our cities the kiss of life.

‘Energizing cities, building design cultures' will be one of the riveting topics under discussion at ‘Conversations on Architecture', the one-day Decorex conference taking place on 8 August, the show's opening day.

This fresh Talk Show initiative, sponsored by CaeserStone and the Greenside Design Center will give a new perspective on greening, design and the built environment. The lineup includes international experts from as far afield as Melbourne and Germany, joining a stellar cast of local architects and design gurus.

The international speakers are:

LEON VAN SCHAIK, Professor of Architecture at the Royal Melbourne Institute of Technology (RMIT) and holder of an Innovation Chair in practice based research in design. He did his masters at UCT and studied at the Architectural Association (AA) in London. From his base in Melbourne, he has promoted local and international architectural culture through practice-based research. He was awarded the inaugural Neville Quarry Prize for Architectural Education.

MARTIN BEEH, general manager of Material ConneXion, Germany. The world's leading knowledge base for innovative new materials, with headquarters in New York and offices in Bangkok, Cologne and Milan, Material ConneXion has been the go-to resource for designers and corporations looking for innovative materials for nearly a decade.

Interviewed via satellite is CHRIS BANGLE, automobile designer, Chief of Design for BMW Group. Bangle is responsible for design strategy and conception across all BMW's brands.

‘Cities have always been exciting places to live, full of contrasts and extremes', Tricia Guild wrote in her book In Town. ‘Ever since the first cities were raised from the Middle-Eastern mud, they have acted as magnets for the agents of change and renewal; marketplace for the exchange of new ideas … cradles of our civilization, they have been the seedbeds of revolution in everything from politics and philosophy to art and architecture, fashion and entertainment.'

Modern day cities – the concrete jungle - also leave a devastating mark on the planet's surface. “Construction is perhaps the least sustainable of all industries. Junk buildings consume valuable energy, and are altogether no recyclable. Once having taken one apart, a huge pile of polluting rubble is unfailingly left.” The stark facts and solutions will be looked at.


9h30 – 10h00 Registration

Session 1 - 10h00 – 12h00: ‘Energizing cities, building design cultures'
Leon van Schaik - Professor of Architecture, RMIT, Melbourne.
Jo Noero - Noero Wolff Architects
Robert Silke - Louis Karol Architects. Eco friendly design, nature & the built structure
Hugh Fraser – session host and globe-trekking architect, Cement & Concrete Institute

Session 2 - 13h00 – 15h00: Perspectives on heritage and building a future
Hugh Fraser – session host, globe-trekking architect, Cement & Concrete Institute
Mamalope Zola Kgaka – ARCHA
Graham Leigh – HKLM Group
Phill Mashabane – Mashabane Rose Architects
Joseph Gaylard – University of Witwatersrand's Johannesburg Centre for Cultural Policy and Management

Session 3 - 15h30 – 17h30: Future materials, furniture, car design: a collective consciousness.
Les Aupiais – ELLE Decoration, session host and speaker
Martin Beeh – Material Connexion Cologne, Germany
Chris Bangle, Chief of Design for BMW Group: Les Aupiais interviews Chris Bangle via satellite on topics from ‘restless creativity' to a sabbatical for designers.

17h30 Guests join CaesarStone cocktail party

CONFERENCE COST: R350 per person. Includes lunch, tea/coffee and Caeserstone Cocktail party. For bookings & more info, visit or call Nomvula on Tel. 011 549 8300.

TRAVEL PACKAGES: Decorex has organised special travel packages for out of town delegates to join this conference. Visit or call Nomvula on Tel. 011 549 8300.

About CaesarStone - sponsor of ‘Conversations on Architecture' conference
CaesarStone Quartz Surfaces highly regards the input that architects and designers have on driving industry innovation and formulating new trends, and so it is only apt that CaesarStone sponsor the one-day ‘Conversations on Architecture' conference at Decorex Johannesburg on Wednesday, 8 August. The conference has been selected by CaesarStone as its platform for a special unveiling that will impact on the brand globally.

More about Decorex Jhb
Decorex JHB 2007 takes a look at the new luxe
8 – 12 August 2007, Gallagher Estate, Richards Drive, Midrand

8 – 12 August 2007, Gallagher Estate, Midrand
R50 per person (R40 pensioners and students)
10 am to 6 pm daily


Six months ago Greenside Design Center management took the courageous decision to go ahead with an experimental educational community engagement programme. To our knowledge no project of this size, complexity and ambition has been undertaken by any other private provider locally. It has been endorsed internationally by Philadelphia University, The Royal Melbourne Institute of technology and the International Federation of Interior Architects/Designers.

The 10% Programme is an initiative that devotes 10% of the college's annual notional teaching and learning time to community-based design intervention projects. All undergraduate students voluntarily sign up to projects which deal with various community needs and themes. Because the 10% programme stresses the value of volunteerism in action learning, the groups are mixed, consisting of students from different levels of study, disciplinary background and different cultural and linguistic backgrounds.

The idea is that the design studio becomes a research laboratory for students and lecturers to address a specific communities needs. The projects vary enormously from looking at how design can value add to craft work in Limpopo in the Trash project, to how the lives of animals at the JHB zoo can be improved through the development of toys. The lecturers, as project leaders and participating designers, have been asked to allow their groups to self-direct their research and design processes and in this sense the projects offer exciting opportunities for students to create their own research and design interests.

At the same time, the project allows students to see how their studies are related to actual concrete concerns facing South Africa. Because of the institutions interest in sustainable design, the projects are run over a few years, to ensure enduring relationships with community partners. The research our groups generated will be archived in our library to build up a resource for community based design work for future generations of design students and lecturers.

In this year's 10% programme, our pilot year, we are running 10 projects each involving roughly twenty five students, running from the 2nd to the 20th of July. This year we ask what is possible when design students reorient their skills and knowledge to solve problems outside the ambit of the commercial and industrial domain in sites that rarely benefit from the work of professional designers- that being communities in need. Each design team has been asked to develop a set of five design intervention proposals integrating graphic design, multimedia and interior design to address a specific community's needs. At the same time the group must find a way of to address a community need that requires a sustainable solution. These proposals have been compiled into advocacy documents that the groups will use to secure sponsorship, funding and partnerships. These exciting proposals will be available for public viewing at Greenside Design Centers 20th Anniversary celebration and student exhibition in November this year.


2 Aug 2007 16:13