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Industry leaders in the procurement, management and delivery of end-to-end marketing solutions across Africa and the Middle East.
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Iconic Collective rebrands as Point Iconic
Strategic, creative and digital transformation agency Iconic Collective announced its official rebrand to Point Iconic. The move signifies more than just a new name; it represents a refined focus on the company’s core values and a commitment to delivering exceptional service and strategic solutions to its clients. 25 Apr 2024 Read more

Hat-trick win for Point Iconic at 2024 Smarties
Customer experience architects, Point Iconic, has won two golds and one silver for its Ultra Liquors ‘Black Friday Like Never Before’ campaign at the Smarties Awards. The two gold wins were in the Customer Journey Marketing and Lead Generation categories, while the silver was awarded for the Small Budget, Big Impact category. 16 Apr 2024 Read more

Point wins Digital Transformation Award From SABCO
The South African Business Council (SABCO) recently awarded Point the 2024 Digital Transformation Award. The leading end-to-end marketing specialist was recognised for its commitment to digital innovation and its role in driving advancements in digital transformation initiatives. 27 Mar 2024 Read more

Point recognised as Colgate Palmolive’s Most Preferred Supplier of 2023 in the Gulf Region
Point, a leading marketing solutions provider, is thrilled to announce it has been awarded “Colgate Palmolive’s Most Preferred Supplier of 2023” for the Gulf region. This recognition underscores Point’s exceptional commitment to client service, creativity, and industry expertise. 13 Mar 2024 Read more

Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq
Point, a leading provider of global marketing services, has announced their intended expansion of its geographic footprint into four new countries: Ethiopia, Qatar, Turkey, and Iraq. This strategic move underscores Point’s commitment to supporting its clients as they navigate the dynamic and growing markets of Africa and the Middle East. 7 Feb 2024 Read more

Mohamed AbuSamra appointed group chief procurement officer at Point Group
Global marketing services company Point Group has appointed Mohamed AbuSamra as its group chief procurement officer. 23 Jan 2024 Read more

Point Group celebrates multiple nominations at the Inaugural Shop! Awards
The Point Group, inclusive of its creative agency, Iconic Collective, is thrilled to announce its shortlisting for several categories in the inaugural Shop! Awards. These nominations underline the Point Group's commitment to driving results through innovative and creative shopper marketing solutions. 28 Sep 2023 Read more

Iconic Collective launches a razor-sharp campaign for Gillette, collaborating with rugby's elite
Amid the excitement surrounding the Rugby World Cup 2023 (#RWC2023), the Iconic Collective team, part of The Point Group, found a parallel between the world of high-performance sport and the high expectations of today's men. Rugby symbolises not just a game but an ethos: facing high-pressure situations head-on, navigating challenges, and emerging triumphant. 21 Sep 2023 Read more

Point Group secures title sponsorship of Upper Highway Trail Marathon 2023
Reaffirming commitment to community, sustainability, and the KZN region 17 Aug 2023 Read more

Empowering inclusivity: The journey towards a diverse and LGBTIQA+ affirmative corporate culture
As Pride Month was just commemorated, it's essential to underscore the significance of diversity and inclusivity in the corporate landscape, particularly concerning the acceptance and empowerment of the LGBTIQA+ community. In an era where social consciousness plays a vital role, businesses bear the responsibility to foster a culture where everyone feels accepted and valued, regardless of their sexual orientation or gender identity. 6 Jul 2023 Read more

Iconic Collective welcomes 2 new ECDs: Albert de Andrade and Bruce Ross
Iconic Collective, a leading strategic and creative agency part of Point Group, is thrilled to announce the appointment of Albert de Andrade and Bruce Ross as executive creative directors (ECD). With their exceptional talent and wealth of experience, Albert and Bruce will bring new perspectives to support the drive of the company's growth ambition across Africa and the Middle East. 8 Jun 2023 Read more

Point Group appoints Dermot Latimer as CEO, paving the way for unprecedented growth
Point Group, a leading marketing solutions provider across Africa and the Middle East, proudly announced the appointment of Dermot Latimer as its new CEO, effective 1 April 2023. 15 May 2023 Read more