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Euromonitor International is the world's leading independent provider of strategic and tactical market research. We create data and analysis on thousands of products and services around the world.
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10 key socioeconomic facts on sub-Saharan Africa

The rapidly growing and young population in sub-Saharan Africa continues to see the unlocking of its unmet potential, making the region an exciting opportunity for innovations, entrepreneurs and investors. Consumer market development is set to accelerate on the back of rising m-commerce and expanding access to finance, while intensifying bilateral trade is expected to increase regional integration. Sub-Saharan Africa has vast renewable energy reserves, which could enable decentralised energy network expansion solutions. Moreover, rising agricultural productivity, coupled with diminishing regional income disparities, should allow for sustained economic growth. The region will, however, continue to face several challenges, such as diminishing purchasing power amid rising inflationary pressures, inadequate access to electricity, and high dependency on commodities. 15 Jun 2022 Read more


Why informal retailers in Africa cannot be ignored

Across Africa, informal retailing continues to play an important role, even as modern retailing and more lately, e-commerce, expand alongside traditional stores. Acknowledging informal retailing's importance, busting the myths around who shops there, and understanding the interplay of economics, the state of supply chains, consumer preferences and local culture in each market will help manufacturers position their brands in this important sector in sub-Saharan Africa. Euromonitor International estimates the combined value of traditional, modern, and e-commerce retailing in sub-Saharan Africa at $380bn in 2021, contributing 20-50% of GDP on average. 29 Mar 2022 Read more