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Engagement Factory, a Blend360 Company Press Office
We are Engagement Factory - a customer engagement agency to the core. We help our clients transform into true customer-centric organisations by combining strategy and insights, fuelled by creativity and technology.
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Engagement Factory celebrates their 1-year milestone with Blend360!

Engagement Factory is celebrating the anniversary of its incorporation into global data science and talent solutions company, Blend360. As a customer-centric engagement agency, Engagement Factory has enabled organisations of all sizes to boost their revenue through digital marketing. The merger with Blend360 has served to empower their initiatives further with greater access to data-science and analytical resources. 5 Jul 2022 Read more


Blend360 appoints Xavier Martí, as VP business development for EMEA, to drive global expansion

Blend360 appoints Xavier Martí as vice president of business development for EMEA, focusing on global expansion. 17 Mar 2022 Read more


Engagement Factory launches All-Star programme to develop digital technology professionals

The six-month programme will provide experience to fresh graduates and an opportunity to work with and for international brands. 14 Mar 2022 Read more


EF, a Blend360 company, announces Fatima Ross as director of content and creative/marketing EMEA

Fatima Ross has been appointed as director of content and creative at Engagement Factory, a Blend360 company. She will oversee all operational procedures and policies for the content and creative deliveries. 2 Mar 2022 Read more


4 common misconceptions and solutions for data-driven marketing

Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they're interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience. 23 Nov 2021 Read more


Get smart with your martech

Not every car can travel the same roads effectively. The same is true for investing in marketing technology. 14 Oct 2021 Read more


Blend360 acquires Eindhoven-based digital transformation consultancy Engagement Factory

Blend360, a leading provider of services in data science and talent solutions, announced its acquisition of Engagement Factory, one of EMEA's fastest growing digital transformation consultancies headquartered in Eindhoven, Netherlands. This acquisition is designed to expand upon Blend360's global technology and analytics offering and to meet the international needs of its client base. 20 Jul 2021 Read more


You don't need digital transformation

Digital transformation - it's the digital marketing buzzword of the 2020s, and hailed as the future for companies across industries, nations and sizes. But what if I were to tell you that you don't always need digital transformation and that, in fact, it could prove to be a liability to your organisation rather than an asset? 8 Jun 2021 Read more


Building brands that matter

"Not everything that matters can be measured, and not everything that can be measured matters."
- Elliot Eisner
 14 May 2021 Read more


Why marketing automation is a critical enabler for digital transformation

When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology's surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. 14 Apr 2021 Read more


Nurture your way to success

2020 has changed many things. This age of uncertainty has challenged the norm of how we work and how companies around the world operate. However, there are a few things that - thankfully - never change. Marketing automation is one of these things and has shown to be an important tool for businesses since its inception. 29 Mar 2021 Read more


Turning quantity into quality: A guide to conversion rate optimisation

Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas and principles that work for every kind of lead, circumstance and piece of content. What worked yesterday is not really something guaranteed to work a week - or sometimes even an hour from now. 17 Mar 2021 Read more


5 demand generation trends for more customers

Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it's easy to get swept away by definitions. Sometimes, these words are even used interchangeably adding more and more confusion to the concept. 11 Mar 2021 Read more


Always-on campaigns and the art of TLC

Let's start by correcting a common misnomer. 27 Nov 2020 Read more


4 tips for successful email campaigns

With consistently high Return on Investment (ROI); email simply can't be ignored. 4 Nov 2020 Read more


Content marketing: A jumpstart to your success

Today's consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It's up to today's marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose. 12 Oct 2020 Read more


Customer personas give your marketing the human touch

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. 29 Sep 2020 Read more


Spur, Bonnier finalists for innovation awards with Engagement Factory

Bonnier, a leading Nordic region media company, and Spur Steak Ranches, a South African restaurant chain, have qualified as finalists for the 2020 Oracle Markie Awards. Both companies, who are clients of Engagement Factory, have shown extraordinary innovation and creativity in digital marketing and are soon to be internationally recognised for their efforts. 4 Mar 2020 Read more


Marketing automation in Southern Africa - a software or strategy?

It's 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. 27 Feb 2020 Read more


Marketo and Engagement Factory join forces

Leading global customer engagement agency, Engagement Factory, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions. 23 Jan 2020 Read more


No one cares about your marketing

It's 2020, and things are changing. 14 Jan 2020 Read more


Engagement Factory hosts webinars from top digital companies

Engagement Factory to challenge the way businesses approach sales, marketing, automation and trade shows by educating companies through two key webinars by Marketo and Adobe. 21 Nov 2019 Read more


4 reasons why some companies have more success with their martech than others

Ok, so you have finally bought yourself a big, new, shiny marketing engagement platform... now what?? 1 Nov 2019 Read more


Showpad chooses Engagement Factory to drive success for mutual customers

Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad's Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond. 14 Oct 2019 Read more


Engagement Factory supports Action Market launch

Engagement Factory (EF), a global leading customer engagement agency, is excited to announce the launch of a groundbreaking mobile app - Action Market - developed by Kudos Games with the support of EF. 7 Oct 2019 Read more


Engagement Factory reports 10 new clients in Q2

Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. 13 Sep 2019 Read more


Engagement Factory evolution inspires refreshed brand

Global strategic marketing agency, Engagement Factory (EF), has unveiled its new corporate brand strategy and website. The refreshed identity, developed internally at the agency, is designed to elevate the company's corporate identity and supports its unique network of global partners. 30 Aug 2019 Read more