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ATKASA - Digital Agency Press Office
ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.
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ATKASA Digital Agency celebrates 14 years of dedicated service to local and international brands
ATKASA Digital Agency, a leading provider of digital marketing solutions, today announced that it has marked its 14th year of providing exceptional service to local and international brands. 1 Feb 2023 Read more

10 qualities to look for in a digital marketing agency
In today's digital age, having a strong online presence is crucial for the success of any business. As the competition in the digital space continues to grow, it's important for marketing managers to choose a digital marketing agency that can deliver results. 24 Jan 2023 Read more

Digital marketing in 2023
With hard lockdowns and restrictions far behind us, brands are looking at new ways of marketing in 2023. 29 Nov 2022 Read more

What are the types of digital marketing?
Every business has unique business and marketing objectives, and while the world of digital marketing offers numerous approaches to promoting your business, selecting the right one for your objectives is essential. 25 Aug 2022 Read more

12 Reasons businesses should invest heavily into online marketing after lockdown
As Covid-19 restrictions are slowly eased, and we emerge into something resembling normality post-pandemic, many companies will be taking stock and planning their next moves carefully. As a result of the pandemic, marketing has undergone a giant leap, and more emphasis has been placed on the internet. Online has become the 'new economic hub' for so many people (specifically consumers), and more businesses are going online everyday. 12 Apr 2022 Read more

ATKASA celebrates 13 years as a leading digital agency
Our story began in February 2009 inside a home garage with only 1 staff member "the owner". 3 Feb 2022 Read more

Why your website is pivotal in the success of your company
In this day and age, the first point of contact with a business is usually their social media pages. However, companies sometimes make the mistake of holding off on their website while putting all the focus on their social media. 26 Oct 2021 Read more

Why social media marketing cannot be ignored by your company any longer
We can all agree that the world is moving more and more in a digital direction. This is happening even faster under the tough circumstances that the world has gone through recently. Businesses need to adapt and move some, if not most of their business operations to online platforms. 14 Oct 2021 Read more

The importance of a 360 digital marketing strategy if your business aims to grow
A 360 digital marketing strategy is a way to ensure that you find out where your customers spend their time online and target them through their preferred platforms. The importance of this is to cover all bases and reach bigger volumes of people. 5 Oct 2021 Read more

5 digital marketing trends for 2022 and beyond
Get noticed
You might already know that more and more people are heading online to find products and services, pushing more businesses to reach their customers online. As a result, it makes it difficult for brand and marketing managers to keep up with how to best reach those customers. One strategy today might not work tomorrow.
 3 Sep 2021 Read more

We need to talk... about why you need a specialist digital agency and more specifically, ours
It was the Instagram post that launched a thousand comments. Without going into great detail about the Instagram post in question - it's our belief that a few have already come to mind. We've all seen them, a few will remain seared into our memories and others have given rise to copycat posts. The social media posts that have elicited strong emotions, raucous laughter and disbelief amongst so many. 4 Mar 2020 Read more

A merging of minds
ATKASA Digital Agency, with an inherent ethos of collaboration, are enormously proud to announce their partnership with Durban-based through-the-line agency, Initiative. As a direct result of this newly forged partnership both agencies are perfectly poised to offer their respective clients a truly three-sixty-degree marketing solution. 5 Jun 2019 Read more

Does public relations have a role to play in politics?
Unless you've been living under a rock, you must be aware of the numerous court judgements, that have led to the various commissions of enquiry that have been established to investigate corruption and maladministration within various arms of the South African Government. One of the key investigative enquiries, must surely be the Zondo Commission, headed by Deputy Chief Justice Raymond Zondo, and which revelations have been nothing less than explosive. Even in a scandal-weary nation such as ours, the claims that are being made beggar belief. In this instance, truth really is, stranger than fiction. 12 Apr 2019 Read more

Making your business recession-proof
It's no surprise to any South African in both the public and private sectors, that the economy is contracting and that as a country we are in a technical recession. This coupled with the recent petrol and energy tariff hikes, has left the nation stunned. 11 Mar 2019 Read more

ATKASA - Ahead of the game
When thinking of digital agencies one can be forgiven for assuming that one digital agency is much like another. That words like "disruption", "innovation" and "blue sky thinking" are oft-used phrases bandied about by semi-talented young hipsters, that often fail to culminate in any tangible results for their clients. More often, the dubious agencies in question, are more interested in winning those much-coveted awards, than in delivering any real return on investment. 12 Feb 2019 Read more

Trend Watch 2019 - Part 1
As is our custom at ATKASA at the start of a new year, we like to review the trends that are predicted to inform not only our cultural and social paradigms, but also those that will influence our interpretation of design, web design and the colour palettes forecast for 2019. 24 Jan 2019 Read more

Artificial Intelligence: the future of digital marketing
Learning and understanding artificial intelligence will become mandatory for marketers as we have reached a stage in our evolution so to speak, where if you do not incorporate forward-thinking technology into your strategy it might be considered wanting. 1 Jan 2019 Read more

The future of chat bots
The digital marketing space is one that is constantly evolving and generating new and ameliorate ways in which marketing can be done via methods which exceed that which is common. The ever-increasing number of competitors which emerge daily in the digital space make it vital for businesses to keep innovating. 18 Dec 2018 Read more