Homenewsabout usContact UsWebsite
Welcome to the
Bateleur Brand Planning Press Office
Bateleur Brand Planning provides tailor-made strategic research solutions for clients to increase productivity, improve customer experience and gain a competitive advantage by increasing engagement with customers.
Follow us:
Bateleur supports International Cheetah Day, shining spotlight on conservation and tracker upliftment
As 4 December approaches, conservationists and wildlife enthusiasts worldwide are gearing up to celebrate International Cheetah Day, a day dedicated to raising awareness about the critical need for cheetah conservation. This year, the Sheldon Hooper Little 5 Million Foundation joins the cause, using the occasion to shed light not only on the plight of cheetahs but also on the vital role of Safari Trackers in the intricate dance between wildlife conservation and human interaction. 22 Nov 2023 Read more

South Africa's Heritage Day 2023: A celebration of culture, superstitions, and culinary wonders
As South Africa eagerly celebrates Heritage Day on 24 September 2023, the nation's vibrant tapestry of culture and heritage comes to life through fascinating insights derived from an extensive market research survey produced by Bateleur Brand Planning as part of its Vantage Point Insights series. Gathered in August 2023, these findings from over 1,500 South Africans offer a captivating glimpse into the diverse traditions, intriguing superstitions, and mouth-watering culinary delights that define this unique and dynamic nation. 19 Sep 2023 Read more

South Africa's vocational landscape
In the dynamic tapestry of a nation's economy, the true driving force lies within the aspirations, skills, and motivation of its workforce. South Africa, with its vast resource opportunities, is no exception. In a recent Vantage Point survey conducted by esteemed African research company Bateleur Brand Planning, we dive deep into the evolving vocational aspirations of South Africans and their implications for the country's future. 6 Sep 2023 Read more

The evolving role of market research as a strategic partner in brand planning
In the ever-evolving landscape of brand planning and market research, Bateleur Brand Planning has emerged as a thought leader and strategic partner, championing the importance of opinion research in brand planning. Their approach, as elucidated by managing director Gordon Hooper, is grounded in a deep understanding of the marketplace, the workforce, and the transformative power of informed decision-making. 15 Jun 2023 Read more

South African employees feel indifferent towards their bosses
Fostering strong employee-boss relationships is crucial for creating a thriving work environment. However, a new study reveals that employees often feel indifferent towards their bosses. 7 Jun 2023 Read more

New survey reveals differences in health priorities across generations
What health measures do people take to maintain their well-being? Caring for your health can mean different things depending on whom you ask. 15 May 2023 Read more

Prioritising self-care for mental well-being and productivity in South Africa
In recent years, mental health has gained global attention as a critical component of overall health. While physical health is crucial, nurturing our mental health helps us navigate challenging times, become more resilient, and enjoy a better quality of life. However, South Africans still face significant challenges in accessing mental healthcare. 3 May 2023 Read more

Predicting the future: Technology's impact on society
The findings of the Vantage Point survey indicate how the world is expected to look in the near future. 21 Apr 2023 Read more

What effect does remote working have on co-worker relationships?
The way we work has a significant impact on how we interact with our colleagues. In recent years, remote work has become increasingly popular, with more and more companies adopting a hybrid or fully remote work philosophy. Despite remote work's negative reputation, a recent survey conducted by Bateleur Vantage Point found that remote workers report feeling challenged, responsible, and focused on enhancing their professional skills. 12 Apr 2023 Read more

Cross-generational collaboration: Embrace the generation gap for success
I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the 'generation gap' of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters. However, in modern times, there are still challenges that exist between generations. 4 Apr 2023 Read more

Where has all the good news gone?
The decline in news consumption has become a growing trend in South Africa, with only 47% of the 1,533 people surveyed in the Vantage Point study indicating that they follow the news frequently or regularly. This raises a few pertinent questions about the remaining 53% of followers, who either sometimes or never watch the news. Why do they choose to remain unaware of what is happening around them? Who are they? 9 Mar 2023 Read more

Bateleur research reveals quality of life is SA consumers' biggest fear
Market research agency Bateleur Brand Planning developed another one of its Vantage Point research-based white papers, diving into South African fears and fantasies and how this correlates to happiness or unhappiness. 28 Feb 2023 Read more

Significant director appointments at Bateleur Brand Planning
Market research agency Bateleur Brand Planning recently announced the appointment of Kim-Lee de Vries to director of operations and Michellé Steyn to sales and marketing director. 24 Feb 2023 Read more

Have South Africans surrendered to load shedding?
In 2007 South Africa experienced its first bout of load shedding, a whopping 16 years ago. Little did we know that this was the first hint of a new normal for our country. 9 Feb 2023 Read more

Black Friday is bad for business
Black Friday attracts promiscuous, bargain-hunting customers, which ultimately destroys brand loyalty and throws margin down the drain. Can it be that profitability and customer loyalty are bad for business? Of course not. How, then, can Black Friday be good for business? 25 Nov 2022 Read more

Call to participate in an Investment Needs and Brand Reputation Study
Leading market research company, Bateleur Brand Planning, is incentivising individuals to participate in an online survey to help a well-known investment house better serve its clients. 28 Oct 2022 Read more

The DNA of an unhappy shopper
It's only a matter of time before you'll experience an irate shopper, red-faced, and calling for the manager while going on a rant with a litany of frustrations to the seemingly uninterested and unaffected cashier. Maybe you've been that person at some point; I know I have. 30 Sep 2022 Read more

Bateleur wins Research and Development Acquisition international award
Market research provider, Bateleur Brand Planning, has been recognised as the winner of the inaugural Research and Development Awards by Acquisition International, a leading B2B publication. 28 Sep 2022 Read more

Can money buy happiness?
Can money buy happiness? Money is important to happiness; ask anyone who doesn't have it. The recently released 2022 Bateleur Vantage Point survey explored many facets, including the concept of happiness. 27 Sep 2022 Read more

Bye, our beloved country
Unlike previous generations who were more focused on working hard to accrue wealth, Gen Z and Millennials are shifting their priorities by placing greater importance on their mental health, mindfulness, and a healthy work-life balance. 23 Sep 2022 Read more

Happy Women's Day!?
Only half of women in South Africa report being generally happy with their lives (51%). The other half report being either in a neutral state regarding happiness (32%), or worse still, either unhappy or very unhappy (18%). This state of affairs is slightly more pessimistic than men, who, on average, claim significantly higher levels of happiness. 10 Aug 2022 Read more

The state of research in Africa
Bateleur Brand Planning's Kim-Lee de Vries, the market research agency's marketing director, shared how their research team recently carried out frank conversations with African neighbours about the market research industry. They hosted an informal online discussion with researchers in Zambia, Botswana, Kenya, and South Africa, debating the primary industry challenges. The insights uncovered through this engagement are significant and relevant in the context of South Africans commemorating Africa Month this May. 23 May 2022 Read more

The future of HR - The missing link?
It used to be called personnel administration. It involved recruitment, training, performance management, teamwork coaching, conflict and grievance management, health and safety, policies and legislation, and the basic admin associated with employing and paying people. 16 May 2022 Read more

BBBEE fatigue or too tired to think?
BBBEE fatigue has, for some years now, started slithering into conversations around economic transformation in South Africa, yet, BBBEE is the critical element to catalyse economic transformation. 12 Oct 2021 Read more

Bateleur restructures its shareholding
In August 2021, Bateleur Brand Planning announced that it had increased its shareholding amongst existing shareholders Kim-Lee de Vries (marketing director), Talya da Silva (production director) and Gordon Hooper (managing director). As a consequence of an exiting shareholder, 40% of Bateleur's shares have been released and balanced across all business functions. As such, all aspects of the business are now in the hands of its owners. 20 Aug 2021 Read more

Chance meeting leads to a job at Bateleur for Tshepo Maleka
Maleka's appointment story is unusual and inspiring, particularly during a time when unemployment is so rife. 13 Aug 2021 Read more

Madiba values for an engaged South Africa
The recent social and political turmoil in South Africa shocked most and caused deep reflection for many of us. What happened to the dream of the Rainbow Nation? 29 Jul 2021 Read more

Bateleur appoints Nadia van Dyk
Market research company, Bateleur Brand Planning, is pleased to announce its appointment of Nadia van Dyk as data assistant. Van Dyk joined this month, having previously worked in IT, marketing and branding, and HR/IR. 21 Jul 2021 Read more

Advertising pretesting done right (Part 1)
Contact Gordon Hooper for more insights or a discussion on advertising pretesting. 16 Aug 2019 Read more

Business Enhancement Series Part 1: The reasons why some companies are successful, even in recessionary times
To discuss this article or your business enhancement needs, contact Gordon on az.oc.dnarbtab@nodrog. 26 Jun 2019 Read more