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The Digital School of Marketing (DSM) offers a unique, user-friendly online learning platform where you can achieve an accredited digital marketing education.
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How much is social media earning you?Many business owners are quite sceptical of spending money on social media because they can't see tangible return on investment that this brings, in other words money in their bank accounts. So how can you properly measure and quantify the returns you receive from your efforts on social media? 25 Apr 2019 Read more

How online reputation management can increase customer retentionWhen someone wants to research a company, their first port of call will be to do a Google search on them. You - as a business owner - want to make sure that what they find is positive. Managing your online reputation will not only help you acquire new customers but will also help you keep your existing ones. 3 Apr 2019 Read more

What are the key social engagement metrics your company should focus on in 2019Social media is based on a conversation. It works because people join in discussions - about other people and brands - that they are interested in. They want to learn more regarding what is being talked about as the conversation appeals to an emotion in them. 4 Mar 2019 Read more

How to maximise your spend on Google AdsGoogle Ads can be a great way to get your business noticed and attract potential customers to your website. It is, however, very easy to waste money on Google Ad campaigns. This is because the platform is extremely technical and is not easy for a newbie, who has no skills or experience in running such drives, to figure out. This is why you need to follow a step-by-step approach. 29 Jan 2019 Read more

Digital marketing trends to keep an eye on in 20192018 was characterised by an explosion of technology in the digital marketing industry. This new tech now needs to be used in such a way to add value to your company's digital marketing strategy. In this article, we explore how we think this may take place. 8 Jan 2019 Read more

Why a digital marketing certification will make a CV stand outWe are living in a digital age. The Internet of Things (IoT) has revolutionised consumer products with items such as wearable fitness trackers, for example. With this new generation of digital products, it's necessary to change the way we market these items. Traditional methods of marketing are just not enough anymore. 4 Dec 2018 Read more

Changing the narrative with online courses in marketing - creating future marketing entrepreneursIn the past, facilitated education in the marketing world has been preferred over other methods of learning. In fact, the more time that you had to spend in a lecture theatre and the more money that you had to spend in getting the course, the more highly the marketing qualification was regarded. 2 Nov 2018 Read more

What is the best time to post on social media?We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand's presence. It's one thing to put a social media marketing strategy together. It's a whole other ball game to actually create content for social media. 2 Oct 2018 Read more

How to create a powerful advertising campaignThe word 'campaign', to some, might sound overwhelming or even extremely difficult to pull off. However, the truth is that once you know exactly why you are planning a specific campaign, the plan and strategy starts to fall in place. In this article we have a closer look at how to plan a powerful advertising campaign. 25 Sep 2018 Read more

What does a digital copywriter do?Copy writer, digital copy writer, online copy writer... There are SO many terms to describe copy writers we wouldn't be surprised if you're confused! In this article, we will be taking a closer look at what an online and digital copywriter actually does. So, let's dive right in. 4 Sep 2018 Read more

Why upskilling your staff on digital marketing is crucialThere are numerous variables that play a role in a company's success. Currently, in South Africa, we are facing a tough economy, strong competitors in most industries, aggressive inflation and a weak rand compared to other foreign currencies. To succeed as a business is becoming harder and harder every year. That is why it's essential to start thinking outside the box. 28 Aug 2018 Read more

11 reasons why digital marketing should be a company's prorityModern technology keeps on changing and soaring to new heights. Businesses are trying their best to do everything they can to keep up and are also changing their business models to online ones. 14 Aug 2018 Read more