Homenewsabout usContact UsWebsite
Welcome to the
Ackermans Press Office
Ackermans' success story began in 1916 when Gus Ackerman opened the very first store in Wynberg, Cape Town, setting a benchmark for competitive prices that few could match. Today, with more than 380 outlets in Southern Africa, including Namibia, Lesotho, Swaziland and Botswana, the business continues to go from strength to strength. Ackermans' proud heritage was built by focusing on the things that matter most to our customers; namely affordability, fashion and durability.
Follow us:
Ackermans a cut above for quality kids' denim
South Africa's number one value retailer for kids' clothing has a wide range of denim trend styles for boys and girls aged 7 to 15. Ackerman's kids' denims are durable and can be mixed and matched to create outfits for all occasions. And the best of all is, they don't cost an arm and a leg. 29 Jul 2022 Read more

Textile waste recycled into building blocks
Consumers are taking an interest in the clothing cycle, they are asking brands who made their clothes, what fabrics are being used and what conditions garment workers work in. Much like their interest in the production cycle, they want to know what is being done with textile waste or soiled clothes to prevent them from ending up in a landfill. 12 Jul 2022 Read more

Mix and match with tracksuit options from Ackermans
South Africa's leading value retailer, Ackerman's is calling on kids of all ages to get creative with the season's hottest pieces: mix and match track tops and bottoms. 16 Mar 2022 Read more

Ackermans' new activewear range sprints ahead
From lunges to lunch, it's fashion forward athleisure wear 15 Mar 2022 Read more

Get straight A's with Ackermans
South Africa's leading value retailer, Ackermans, has taken back-to-school nerves and turned them into back-to-school excitement with its wide range of school necessities under one roof. 13 Jan 2022 Read more

Get into character with Ackermans
Fans of Disney, Barbie - and superheroes like Spiderman - you are in for a treat this summer! South Africa's leading value retailer, Ackermans has new character sets and a selection of fun filp-flips for boys and girls available in-store. 8 Dec 2021 Read more

All dressed up with somewhere to go
It's time to pack away the woolen knitwear and boots, and say 'hi, I've missed you' to your dresses and sandals again. This summer, Ackermans has you covered when it comes to fashion essentials and feminine dresses. 29 Nov 2021 Read more

Platinum for Ackermans in the Rapport Leserskeuse Awards
The inaugural 'Rapport Leserskeuse Awards 2021' sees Ackermans, South Africa's leading value retailer, being awarded Platinum in the Children's Clothing category. 21 Oct 2021 Read more

YOUth & I: For the youth, by the youth
Ackermans creates a platform for Gen Z to curate 'fashun' content 28 Sep 2021 Read more

Celebrate women with SA's no1 retailer, Ackermans
South Africans mark August as a month to celebrate women's achievements and the important role that women play in our society. Ackermans, South Africa's leading value retailer, will once again be acknowledging moms, sisters, girlfriends, and female colleagues by celebrating them and what makes them the role models they are today. 27 Aug 2021 Read more

Ackermans Faces of Change campaign donates R50,000 in proceeds to women with a cause
A campaign created to support the women of South Africa hands over R50,000 to five remarkable women to continue their work within communities 19 Aug 2020 Read more

Faces of Change: Ackermans celebrates women making a difference in their communities
Championing the unsung, unseen superwomen who continue to raise the bar for equality, kindness and above all, change within their communities, Ackermans' latest campaign provides a platform to amplify the good women do for those around them. 17 Jun 2020 Read more

Lucky Ackermans customer wins a brand new car in honour of Batman's 80th birthday
Batman - one of the most beloved and celebrated comic book superheroes - celebrated his 80th birthday this year. As the one-stop 'Character' shopping destination, Ackermans paid tribute to this momentous occasion by running a competition in honour of Batman's birthday. 14 Nov 2019 Read more

Ackermans extends its body positive 'I am me' campaign with nude colour lingerie collection
Following the success of its star-studded Valentine's lingerie campaign which featured the likes of Busiswa Gqulu and Pearl Modiadie, Ackermans is once again shaking up the country with its latest nude colour lingerie campaign; a natural progression of the retailer's "I Am Me" (#iamme) movement. 29 Jul 2019 Read more

Experience Disney's The Lion King like never before with Ackermans' free augmented reality app
As a result of the ongoing digital revolution, emerging technologies such as augmented reality have presented the retail industry with new ways to enhance the way they engage with their customers. 12 Jul 2019 Read more

Ackermans receives top nod in new kids category at 2019 Beeld Reader's Choice Awards
South Africa's leading value retailer Ackermans has been announced as the Platinum winner in the Children's Clothing Store category at the 2019 Beeld Reader's Choice Awards. 5 Jun 2019 Read more

Ackermans shines again at AskAfrika Kasi Star Brands Survey
The 10th annual AskAfrika Kasi Star Brands Survey, which measures brand relevance across all segments of the demographic, has awarded leading value retailer Ackermans the top award in the Clothing Retail: Children's category. 11 Apr 2019 Read more

Enter SA's favourite Young Fashion Designer competition and stand a chance to become a reality TV star!
Ackermans' Style Squad to discover - and develop - South Africa's next fashion design superstars 9 Apr 2019 Read more

Retail remains under pressure, as consumers increasingly seek value
Ackermans MD discusses how retailers can add value in these turbulent economic times 13 Mar 2019 Read more

New parental leave benefit: Bridging a historical divide
One of the biggest challenges parents face is the juggling of careers and family life. Women most often are the ones who take on the responsibility of caregiving in the home; adjusting their schedules and making compromises when the needs of children and other family members collide with work. However, in November 2018, through the signing of the Labour Laws Amendment Bill, South Africa has become the first African country to allow fathers to take on a more active and supportive role in the home. 5 Mar 2019 Read more

Developing a culture fit: more than just who you hire
Given that a healthy culture is what keeps us engaged at our place of work and offers employees a deep sense of purpose, job satisfaction and belonging, it makes sense that many companies are concerned with hiring for a cultural fit. 13 Feb 2019 Read more

Ackermans latest star-studded lingerie campaign inspires women to celebrate their true self
Leading value retailer Ackermans is shaking up the industry with its latest Valentine's lingerie campaign, "I Am Me" (#iamme), which calls on South African women to celebrate their true selves and each other. 8 Feb 2019 Read more

Back to school: Beat the uniform blues
Going back to school after the holidays is often a stressful time for most families; children and parents have to make the inevitable transition from an easy summer life, to days filled with carpooling, homework and extra-mural activities. The end of the holidays can also bring about the onset of anxiety, as parents prepare to hit the malls for back-to-school shopping. 8 Jan 2019 Read more

The benefits of online learning
Ackermans to upskill employees through its new e-learning platform 12 Nov 2018 Read more

Ackermans to wow kids with 'Character' in-store activation this weekend
'Character' shopping destination, Ackermans - South Africa's leading value retailer - will be running an activation at selected stores to kick off their latest promotion, where kids can purchase a plain t-shirt for as little as R29.95 and personalise it for free with their preferred Disney character. This activation will run from Friday 26 October 2018, to Sunday, 28 October 2018, at the following 10 Ackermans stores - Eastgate Mall, Pretoria Menlyn, Vaal Mall Vanderbijl, Midrand Mall of Africa, Mitchells Plain Promenade, Durban West Street, Canal Walk, Westville, Greenacres and Bloemfontein Sanlam Plaza. 26 Oct 2018 Read more

Ackermans fashion design competition announces SA's trendiest kids
Tshepo "Young King" Tau, 15, from Boksburg and Busisiwe "Busi" Maphalala, 13, from Pretoria West have been announced as the winners of the 2018 Ackermans Style Squad Young Fashion Designer competition. 25 Oct 2018 Read more

Ackermans celebrates super moms - our everyday South African heroes
Conducting consumer research is nothing new in the retail industry; it's common practice to understand what consumers respond to and why customers behave in a certain way. However, generic insights no longer suffice in the current competitive retail environment, as consumers now represent a multi-faceted pool of Baby Boomers, Gen Xers and Gen Yers. 6 Sep 2018 Read more

Ackermans receives top nod at AskAfrika Icon Brands awards
South Africa's leading value retailer, Ackermans, has been awarded Icon Brand status at AskAfrika's 2018/2019 Icon Brands insights awards event. In addition, Ackermans was also a winner in the Clothing Retail: Children's category. 27 Aug 2018 Read more

Ackermans gives moms one less thing to worry about with its 'My First Steps' footwear range
A child's first step is a massive milestone for any family. Once those first few steps are taken, it is almost impossible to keep up with your little one as their curiosity to discover the world takes over. 22 Aug 2018 Read more

Finding the right shapewear for your silhouette
Visible bumps and lumps can be a serious confidence-knocker on women trying to hide those pesky kilos that refuse to go away. 16 Aug 2018 Read more

The perfect Nude Colour Collection for you
As the world starts to celebrate diversity in all its forms, the word "nude" - when used in reference to a shade - takes on a far wider representation, as what is considered 'nude' against one skin tone may not be the same against another. 15 Aug 2018 Read more

Ackermans shines at AskAfrika Kasi Star Brands Awards
The AskAfrika Kasi Star Brands Awards has recognised leading value retailer Ackermans as one of the top brands in the South African township sector. 11 Jul 2018 Read more

What's hot alert: SA's trendiest kids design new winter ranges exclusive to Ackermans
Daniella dos Santos ('Dani', 16) and Nikhil Govender ('Nixie', 11), winners of Ackermans' 2017 Style Squad Young Fashion Designer Competition, are launching their very own girls' and boys' winter ranges; which will be available from Ackermans stores across southern Africa in June 2018. 31 May 2018 Read more

The evolving workplace: The working environment and its impact on business and culture
Why workspace design not only reflects - but also drives - culture 16 May 2018 Read more

Tailoring employee benefits to reflect the changing landscape
The world is evolving - globalisation, as a result of technological advancements, has led to unlimited access to information and exposure to trends, cultures and influences - all at the touch of a button. 4 May 2018 Read more

Ackermans opens the doors to its 700th store... but not without doing a little good in the community first
Value retailer Ackermans has opened its 700th store, in the Rustenburg Platinum Square. Local residents were welcomed by the retail team, as well as the Sound of Ackermans presenters who were broadcasting live from the store. There were plenty of opening day specials and lucky draw prizes available for customers to enjoy. 26 Apr 2018 Read more

The art of managing the 'balancing act'
Organisational tips and tricks from a career woman and mom 6 Mar 2018 Read more

How one retailer has engineered deflation in trying economic times
"In trying economic times, retailers should still put their customers first." - Ackermans shares secrets to its sustainability... 23 Feb 2018 Read more

Why CSI should be an extension of company culture
Companies are realising that corporate social investment (CSI) should no longer be viewed in isolation as a stand-alone portfolio, but rather an integral part of a sustainable business plan. 13 Feb 2018 Read more

Bye-bye, body bashful - hello, body beautiful!
What South African consumers can expect from the ladieswear category in 2018 26 Jan 2018 Read more

Why back-to-school doesn't need to mean back-to-broke
Ackermans makes shoppers lives easier with its back-to-school offering 21 Dec 2017 Read more

Company culture cornerstones: Making culture 'go viral' across large workforces
While developing a healthy internal culture in an SME is certainly no easy feat, instilling a common vision, purpose and values in a company of 500 or more employees presents a hurdle that many large organisations grapple to overcome. 30 Nov 2017 Read more

Canal Walk welcomes Ackermans' relocated, new-look store
Ackermans relocated, and re-opened its doors in one of Africa's leading retail, leisure and entertainment destinations, Canal Walk shopping centre, today 1 September. The 1618m2 store will supply all the quality clothing, footwear, and more, its customers have come to expect from the value retailer - only this time, it will have a new, refreshed look. 7 Sep 2017 Read more

Mom knows best: Insights on marketing to mothers from a leading value retailer
If retailers want to truly add value to the lives of mothers, they need to forget their preconceptions of ‘what moms want'. A genuine understanding of the priorities and challenges faced by mothers within their target market is critical - and if this is not taken to heart, retailers run the risk of alienating this powerful group. 29 Aug 2017 Read more

Having a baby? Well, did you know...
Welcoming a new life into the world is an exciting time for families, but babies are mysterious little creatures. Luckily for us, Julia Cavernelis, Planning Manager at Ackermans, is no stranger to these little mysteries, as she has one of her own. Julia says, “It's not easy raising a little person - you have no idea what they are feeling, and their reaction to just about anything is laughing... or crying.” 20 Jul 2017 Read more

Employee Wellness Month: Benefits more important than bucks
What employers and employees need to know about company benefits 21 Jun 2017 Read more

New appointments at Ackermans
Senior additions to Ackermans marketing team 23 May 2017 Read more

Mentorship: How it can take you from bottom to boss
When wanting to advance professionally, we often look to courses that may assist us in honing or broadening a specific skillset. What is often overlooked - and can be an invaluable tool in elevating existing capabilities - is the acquisition of a mentor. 8 May 2017 Read more

Denim through the seasons
Like the classic black dress and white tee, a pair of denim jeans is seen as a wardrobe staple. Chances are high that you recycle denim season after season for many different looks - in fact, you're very likely to be wearing a denim item right now. 11 Apr 2017 Read more

Holiday activities that will keep the kids busy... and won't break the bank!
As many moms will tell you, the school holidays can be both a blessing and a curse. While it's great to be able to spend quality time with your kids, it's also exhausting trying to come up with new activities that will keep your children occupied and not cost a fortune. 11 Apr 2017 Read more

Ackermans supports first transatlantic stand-up paddle crossing in aid of children's charities
Value retailer Ackermans is a Bronze Sponsor of Chris Bertish's world record-breaking transatlantic stand-up paddle (SUP) crossing from Morocco to the United States of America. The Guinness SUP World Record holder and adventurer is undertaking this never-done-before crossing to raise funds for three local child-focused charities. 19 Dec 2016 Read more

Value retailer boosts education by supporting literacy development
In 2015, value retailer Ackermans partnered with the national reading-for-enjoyment campaign, Nal'ibali, and Wordworks to start the Ackermans Ububele School to support early childhood development. In 2016, the 14 schools totalling 458 children in Grade R and 1,037 in Educare Centres. The participating schools are divided into two clusters, Belhar and Langa, each with a leading primary school and an Educare centre that feeds each primary school. 7 Sep 2016 Read more

Ten-year-old blogger wins national 2016 Ackermans Style Squad competition
Ten-year-old Luzuko Banda (a.k.a. "Zuko") of Germiston had his creativity well rewarded when he was selected as the winner of the 2016 Ackermans Style Squad competition. He was chosen from 20 finalists from across South Africa who shared their love for fashion in the value retailer's annual competition for 9- to 14-year-olds. 6 Sep 2016 Read more

Ackermans launches kids Style Squad range
Ackermans is proud to introduce two of South Africa's up-and-coming kids clothing fashion designers. 12-year-old #Jodi_V from Cape Town and 14-year-old Bongz from Johannesburg are the talented duo that conceptualised this exclusive limited edition, Style Squad clothing range for kids aged 7 to 14. 24 Nov 2015 Read more

Ackermans Heritage store opening - the 500th store!
South African value retailer Ackermans opened its 500th store, in Adderley Street, Cape Town, on 23 September 2015. The shop is located in the basement of the Union Castle Building, Adderley Street in Cape Town, which is clearly visible from the street. 30 Sep 2015 Read more

Ackermans announces the winner of Style Squad 2014
Leading value retailer, Ackermans, is pleased to announce the trendiest and most stylish kid in South Africa: Kekeletso Choolo a.k.a. Kid Fresh - as the 2014 winner of the Style Squad Competition. Style Squad is the first competition of its kind in South Africa, which was established to recognise children who have a love for fashion and are able to express themselves by blogging about it too. 29 Jul 2015 Read more

Ackermans celebrates Mandela's legacy
In honour of Mandela Day, which is celebrated globally on 18 July, Ackermans' staff in various departments used their 67 minutes in service to the community to make cushions, mats, puppets and build puppet stages for Ackermans' Ububele Story Schools initiative. 27 Jul 2015 Read more

Ackermans returns to centre stage with new winter fashion showcase
Iconic SA value retailer, Ackermans, hosted its media event at The Bay Hotel in Cape Town on 21 April. In a beautiful showcase of its latest fashion ranges and homeware products, Ackermans put on a display of value retail at its best. 30 Apr 2015 Read more

Less is more: Ackermans saves watts and wins first prize
Retail giant Ackermans, wins first prize in the Commercial Award category at 2014 Eskom eta Awards. 21 Jan 2015 Read more

Back to school 2015: The look for less
It's back to school time again and at Ackermans you can find a variety of essential back to school items at prices that will fit any budget. 12 Aug 2014 Read more

Customers' data is safe with Ackermans
Ackermans has always strived to ensure that the systems and measures necessary for the optimal protection of its customers' data are in place. Now, with the Protection of Personal Information (POPI) Act in play, the company can confirm that it ticks all the boxes when it comes to being accountable in this field. 18 Jun 2014 Read more

Ackermans pays Dalubuhle Primary School a well-deserved visit
Ackermans recently gave the kids of Dalubuhle Primary School in Franschhoek a visit to donate warm clothing. 15 May 2014 Read more

Leading local value retailer adds value to kids' lives
Put five celebrity team leaders, each supported by a crew of energetic kids, against each other in fun races and you're guaranteed equal amounts of goodwill and enjoyment. 26 Mar 2014 Read more