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Guerrilla IMC Press Office
Guerrilla IMC specialises in Out-of-Home Media platforms. Over the last 4 years the company has evolved into a media space innovator with a niche and ever growing outdoor holding.
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Driving responsible downloads: Covid Alert SA app
Guerrilla IMC - digital out of home (DOOH) specialists in battle hardened communications - is sending out a call to arms to help our nation fight Covid's spread. 7 Oct 2020 Read more

Guerrilla loads of love for SMEs
Guerrilla IMC is showing their support for Covid-19-affected small businesses in a BIG way. 3 Jun 2020 Read more

The future of banking is here and Guerrilla IMC is ensuring that you know about it
Guerrilla IMC's ATM media holding is the largest DOOH network in South Africa, with over 3,000 placements. So, when brands want massive reach combined with location targeting, it's the medium that gives major bang for your marketing bucks. 7 May 2020 Read more

Guerrilla IMC rolls out the big guns
We're very pleased to announce our new highway digital is live. Joining 'Alpha' in Sandton, our second digital site is named 'Bravo' and commands the N1 between Rivonia and the Buccleuch Interchange. Get in touch to add this weapon to your marketing artillery. See both screens in the videos below. 26 Feb 2020 Read more

Guerrilla IMC goes digital!
2019 is finishing on a high for out of home innovators Guerrilla IMC. The company recently finished construction on its first digital upgrade, at their 5x9m Grayston board. With the increasing number of standard digital sites in Johannesburg, Guerrilla have decided to focus on a select few, industry leading sites at key locations. Their second digital, a 4,5 x18m highway site is currently under construction, to be launched before the festive season. 17 Dec 2019 Read more

Enriching the richest square mile in Africa
Fresh from launching Sandton's latest and greatest OOH icon in April 2018, Guerrilla-IMC has pulled off two further coups in central Sandton. 29 Oct 2018 Read more

South Africa's biggest cellular networks take over ATM Media
Guerrilla IMC'S ATM Media has seen some serious momentum building over the last few months. After launching in December 2016 the Guerrilla's have experienced a recent wave of success with location-based advertising on the largest DOOH network in South Africa. 11 Jul 2018 Read more

Guerrilla IMC presents Sandton's newest (and most prestigious) icon!
When it comes to out of home, the Sandton CBD has been stagnant for a while. All that changed in February when Guerrilla IMC unveiled its latest and most iconic Sandton Mega Format site. 15 May 2018 Read more

Chris Masters joins Guerrilla IMC
Out-of-home media specialist Guerrilla-IMC has announced that Chris Masters has joined the war against average in the out-of-home space. After recently celebrating their 10th birthday, Guerrilla have a stated renewed focus on growth, with the addition of Masters central to this cause. 23 Oct 2017 Read more

Guerrilla IMC celebrates its 10th birthday with a new corporate identity
Out-of-home media owner Guerrilla-IMC is celebrating its 10th birthday this year. Founded in 2007 by media entrepreneurs Neil Clarence and Daryl van Arkel (in van Arkel's garage while both were employed in other sectors), the company has grown into one of the most inventive and resilient players in the OOH space. 16 Oct 2017 Read more

Cadburys Martian's abducting ATM screens across South Africa
Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere. All the usual above-the-line media platforms have been effectively utilised to give this campaign massive awareness and reach, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase. 14 Aug 2017 Read more

Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media
Out-of-home media specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier third-party ATM service providers. Following an extensive launch to the media and marketing industry, the first client campaigns recently went live. 19 Dec 2016 Read more

Guerrilla launches ATM Media with innovative location segmenting and targeting
Guerrilla IMC, a leading mega-format outdoor media owner, has been working hard over the past months on an innovative relaunch of an ATM media solution for advertisers. 1 Aug 2016 Read more

H&M uses Guerrilla tactics for local launch
Unless the silly season has hit you early and hit you hard, you're probably aware that global fashion megastore H&M has entered the South African market. The Swedish brand announced itself with an outdoor blitz unlike anything in recent memory owning Jozi's top outdoor sites. 27 Nov 2015 Read more

Engaging the urban audience at street level
Mr Price Denim briefed us to help them reach the hip, Joburg youth market and tap into the optimistc energy that's pouring into the streets of Braamfontein and the surrounding areas. 22 Sep 2015 Read more

Nokia 'wraps' up Jozi with Guerrilla IMC
Determined to continue the revitalisation of its brand, Nokia has launched a campaign across Guerrilla IMC's mega format outdoor media to raise awareness of the Asha handset range. The campaign targets the youth segment, the same demographic targeted by Guerrilla's Jozi package. 5 Aug 2014 Read more

Guerrilla IMC and Super M's outdoor campaign that actually impacts people lives
Brands make many promises. Most of them rely on the consumer having to buy something for the brand to keep up their end of the bargain. Super M decided to fly in the face of such open bribery by teaming up with outdoor specialists Guerrilla IMC and giving the people of Cape Town free rides all summer! 9 Apr 2014 Read more

Happy Guerrilla IMC - reaches a milestone
November 2013 saw Guerrilla IMC add another candle to its "birthday cake" - making it five very successful years in business. No mean feat in the competitive outdoor advertising industry where "fly by night" operators are commonplace. 26 Mar 2014 Read more

Why Tuk Tuks offer better media value than 3 x 6 billboards
Guerrilla IMC, a niche outdoor media company specialising in building wraps and other high impact, head turning media, has chosen to grab hold of the media opportunity presented by the the burgeoning Tuk Tuk fleets on SA's roads. As the media partner to the first Tuk Tuk operator in SA, The Monarch Tuksi Co in Cape Town, Guerrilla has been involved in this innovative media solution since its inception, and have positioned themselves as the Tuk Tuk media experts, contracting all major Tuk Tuk operators across the country bar one. 20 Jun 2013 Read more

Guerrilla IMC and Monarch Tuksi give Nestle King Cone unique exposure this summer
Niche out-of-home media owner Guerrilla IMC helped launch the first Tuks Tuks on the streets of Cape Town in November 2012 with a unique concept of branding and product sales undertaken for Nestle's King Cone brand. 15 Feb 2013 Read more

Telmap chooses Guerrilla's reach and impact Sandton mini-package to launch in SA
Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD. 21 Nov 2012 Read more

Want your cause on a Guerrilla site?
Guerrilla IMC's recent ANTI LITTER CAMPAIGN message has been a huge success; and in success we mean the message has reached thousands of South Africans and thanks to the viral properties of the internet, many like-minded internationals too. 15 Oct 2012 Read more

Great outdoor + worthy causes = viral
One of Guerrilla IMC's latest projects has not only dispelled the myth about 'drivers' right' boards being less impactful than 'drivers' left' but has also highlighted the need for "Outdoor specific creative". 10 Oct 2012 Read more

"It's Miller Time"
In a recent campaign (November 2011 - end February 2012) 'Miller Genuine Draft' made use of a number of Guerrilla IMC outdoor advertising sites in key locations to effectively reach their target consumers. 26 Apr 2012 Read more

Guerrilla takes the fight for cleaner streets to a new level
Further to a press release published late last year, where Guerrilla began their clean-up operations around their outdoor sites, the attempt to change people's behaviour and perceptions towards littering in Johannesburg has been taken to a new level. 25 Apr 2012 Read more

Guerrilla 'Night Life Package' delivers energetic exposure for Vitamin Water
Recently, international brand (and part of the Coca-Cola Company) Glacéau Vitamin Water ran a summertime campaign which aimed to reach the upper LSM (Living Standard Measure) market to raise brand awareness and in turn drive an increase in sales. 7 Mar 2012 Read more

Guerrilla clean-up hits the streets
By its very nature the outdoor advertising industry is impacting the urban environment and in turn profiting from this impact. Guerrilla IMC believes that the players in this space also have a duty to add a positive impact on the surrounds. In addition the industry is also uniquely positioned to communicate a positive message on a local basis. 10 Oct 2011 Read more

Guerrilla IMC is growing!
As of the first of May 2011 Guerrilla IMC has a new member of its family. Makokou... 10 May 2011 Read more

It's late, all you can think of is getting home, crawling into your bed and waiting for the onset of the inevitable hangover. It's been a great night out with friends and you are shattered! Only one thing left to do: "Sorry mister cab driver, could you stop at the nearest ATM so I can draw some cash to pay you?" 13 Apr 2011 Read more

Nivea own the Randburg skyline with Guerrilla IMC
Leading Skincare brand Nivea are dominating the Randburg Skyline with a 1200 square metre-building wrap on the Randhill building situated on northern Jan Smuts Avenue. The media platform, owned by leading out of home specialists Guerrilla IMC, is 9 floors high, consists of two faces and is strategically placed to deliver for advertisers. 29 Mar 2011 Read more