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News gets global recognition for innovation and excellenceMulti-award-winning mobile marketing and rewards agency is being recognised for innovation, creativity and world-class client outcomes on a global scale. The Mobile Marketing Association (MMA) has shortlisted the African agency for four categories in the South Africa Smarties, while also naming them as a finalist in the North American awards. 29 Oct 2019 Read more >>

Creative mobile marketing agency,, now brings karaoke to mobile and social networksThe innovative mobile marketing agency, has launched #miBeats music competition - an interesting service that allows users to play karaoke linked to social networks via their mobile phone. The service represents a significant step in the convergence of entertainment and social networks, and can help sponsoring brands stand out amongst competition by tapping into the very popular and diverse music culture in South Africa. 8 Jul 2016 Read more >>

Mobile marketing innovator launches sponsored group callThe award-winning mobile marketing agency behind some of South Africa's best consumer campaigns has recently expanded its sponsored call marketing offering. 8 Apr 2016 Read more >>

Why brands need to wise up about mobile marketing in AfricaIf you take an interest in digital and mobile marketing, you may already have come across a number of predictions around 2016 marketing trends, and maybe even a couple that focus on mobile marketing. 19 Jan 2016 Read more >>

How does sponsored call marketing compare to other mobile advertising platforms?Sponsored call marketing is a great way to bring big brands closer to low-income consumers in developing countries. But it's not the only mobile marketing avenue. In this short post, we look at how it compares to advertising on other mobile marketing platforms. 3 Nov 2015 Read more >>

Sponsored call marketing opens the door to measurable marketing campaignsOne of the most commonly asked questions when it comes to advertising is "What does success look like?" closely followed by: "How do we measure it?" So says Patrick Palmi, CEO of mobile marketing agency, 1 Sep 2015 Read more >>

Why you should consider replacing airtime giveaways with sponsored call marketingMany brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire. 26 Jun 2015 Read more >>

A fresh take on the loyalty program - giving South African consumers something they really valueRetailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends. 25 May 2015 Read more >>

A new way to increase product trial take-ups?People love free trials. A taste of something new and tasty, a new brand of washing powder, new shampoo that promises to make your hair super shiny. As human beings, we're naturally curious, and really, who doesn't love free stuff? 2 Apr 2015 Read more >>

Targeting customers in emerging markets?Why you need to work harder to earn their attention 16 Mar 2015 Read more >>

ChiChi Sponsored Calls' influence on African political campaignsCell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news. 21 Jan 2015 Read more >>

ChiChi makes Unilever SA's Shield Deo Drive campaign go viralThe South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers. 21 Nov 2014 Read more >>

Politicians should leverage Sponsored Calls to reach votersPoliticians can strengthen their influence on voters by adding ChiChi Sponsored Calls to their marketing and campaigning mix, according to a recent study on various brands campaigns ran this year. 18 Nov 2014 Read more >>

ChiChi for Mobile OperatorsThe advertising industry globally is worth over $1 trillion USD annually; half of the budget is spent on traditional advertising (including print, radio and television). 17 Aug 2014 Read more >>

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