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Brand Avatar Press Office
Use avatars to create compelling video content: We've taken the hassle out of video production. Our platform helps you create effective content - starring your brand's avatar.
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Why we choose to stylise our avatars
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when a visual depiction moves away from realism, it can be described as stylised. In his book Understanding Comics: The Invisible Art, American cartoonist Scott McCloud explains that "(w)hen we abstract an image ... we're not so much eliminating details as we are focusing on specific details. By stripping down an image ... an artist can amplify that meaning in a way that realistic art can't". 14 Dec 2022 Read more

Brand Avatar relaunches with new 3D avatars and an improved platform
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. 21 Nov 2022 Read more

Do we want or need the metaverse?
The metaverse. It's everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we're living in it right now and don't even realise it. 11 Mar 2022 Read more

Avatar-mediated communications: Using avatars for business, branding and communications
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson's science fiction novel Snow Crash (1992). Using avatars, players take on different skins to express their personality and interact with other players. 6 May 2021 Read more

How to add some character to your communications
Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience you are engaging with? From your digital marketing efforts to your internal communication initiatives; how do you make your strategies more effective? 15 Mar 2021 Read more

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