|Chris Moerdyk has been involved in the marketing industry for 40 years - in the corporate sector as a director of ad agency Lindsay Smithers-FCB (Natal) and as head of strategic planning and public affairs at BMW South Africa. Mentored by former Toyota CEO, Colin Adcock, Chris has for many years been consulting to companies such as Massmart, Standard Bank Group, Sony South Africa, Neotel, Land Rover SA, KWV Ltd, Afgri Ltd, Metropolitan, SARS, Rand Water, SABC, SAA, Johncom and numerous others. |
He was listed in a recent Markinor corporate survey as one of South Africa's top marketing thought leaders and in an earlier Financial Mail poll he was voted one of the 20 most influential people in the SA advertising industry
Chris specialises in providing advice on and analysis/opinion/reviews of overall marketing strategy, marketing costs and "auditing" of marketing campaigns and supplier relationships. Chris does not undertake any form of implementation of strategy in order to maintain his integrity as an unbiased, objective advisor.
While head of strategic planning and public affairs at BMW SA, in 1994 he developed a process called Zero Budget Departure which is currently being used by numerous companies in South Africa to obtain maximum ROI and added value from marketing budgets.
Chris also supplies weekly or monthly customised e mailed marketing trends newsletters for exclusive corporate customers.
Chris is a Fellow of the Institute of Marketing Management and in 2002 was appointed by the State President to the inaugural board of the Media Development and Diversity Agency, a unique, statutory organisation in global terms.
He is the recipient of several marketing and communication awards, served on the board of the Catholic Newspaper Publishing Company, is current Chairman of Essential Medical Group and was chairman of the oversight committee of the Marketing Association of South Africa.
He also comments and writes extensively on matters marketing and is a regular contributor to BizCommunity. In 1988 he developed the concept and inaugurated the weekly Independent Newspapers Media & Marketing section which continues to this day. And with John Farquhar and Alec Hogg, he founded Marketingweb. He is a member of the Football World Cup 2010 National Communications Partnership between government and private sector communicators.
He has conducted numerous corporate media-liaison training projects for companies such as Absa, Nedbank, SA Breweries, Vodacom, National Brands, Nokia, DaimlerChrysler SA, Samsung, Sony, IMM, L'Oreal, American Express, Old Mutual and The SA Institute of Chartered Accountants.
He was for many years, the weekly marketing columnist for Sunday Times, and is on the advisory board of and a contributor to The Journal of the Marketing.
He compiled and presented of the Power of Persuasion Television show (aimed at changing negative consumer perceptions on advertising) which ran for 13 weeks from November 1998 to January 1999 on national channel SABC 1, achieving record audience ratings.
Chris is ideally positioned and qualified to provide unbiased, confidential and economic reviews of corporate marketing strategies, communications campaigns, client service infrastructural development, measurement techniques and many other marketing related business practices, all aimed specifically at achieving maximum return on investment