|UJfm 95.4 is a campus based radio station that seeks to provide quality, relevant, dynamic, innovative and thought provoking programming content which speaks directly to shaping the future.the on-air identity is edgy with an urban contemporary feel with 60/40 programming format.|
The UJfm 95.4 market share is divided into our primary target market of 16 - 26 year old students and young jobugers who fall within the lsm bracket 5-7.
Our extended primary target market can be defined as former students who are now entering the corporate environment after graduating and can most likely be classed under the lsm 7-10 bracket who consist of individuals between the ages of 26-36 year olds.
The UJfm 95.4 listener can be described as confident, edgy and fashionable and as young star who knows what he wants, loyal to brands they choose ambitious and trend conscious.
Their preferred music choices include house, hip-hop, r&b, afro-pop music & dub-step.
Students choose UJfm 95.4 is because they can relate with the brand, and its relevance.