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Sports rights holders and sponsors consistently face challenges around the leveraging and commercialisation of their properties and sponsorships in a way that maximises returns for all parties.

Typical challenges include:
  • The cost of rights management
  • Lack of strategies for monetisation
  • Poor online presence and social media management
  • Limited access for supporters not close to stadiums

Sportal's rights delivery platform is a one-stop turnkey solution that seamlessly solves these challenges for rights holders and sponsors.


Our track record and experience includes successful commercial management of the Cape Epic and the development and implementation of sports sponsorship strategies and activations for the Springboks, Orlando Pirates, Bafana Bafana, Nashua, Shield and Vaseline.

We have developed and consulted on eCommerce stores for international and South African brands such as Builders Warehouse, Edgars, Boardmans and Carrol Boyes.

Collectively the Sportal team has a wealth of in-depth knowledge of Digital, eCommerce, Branding and Sponsorship to optimise commercial value for sports teams and properties.