|MediaCom is the "Content + Connections Agency", working on behalf of brands to leverage their entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. We achieve this because of the core belief that drives us - that everything is connected. |
This conviction has created a new way of thinking, operating, and connecting. We don't look at silos; we look at systems. We don't look at reach; we look at connections. Our ability to optimise clients' entire communication systems - not just individual components - makes us the leading initiators of change in any industry we enter on behalf of our clients.
MediaCom's distinctive approach is built on data-driven analytics that offers clients creative connectedness. Even our business model mimics our thinking. This is why our solutions offer clients integration - from data, technology, teams to cost-efficiencies and performance.
Although we are a global network with a presence in nearly 100 countries, MediaCom South Africa is firmly rooted in this country and its cultures. We understand that a brand can't make connections if it doesn't have a real insight into the thinking, motivations, and aspirations of its audience, and without connections, there can't be engagements. This is why we spend a lot of time and effort on getting to know our audience with processes such as data-driven analytics, in-depth research, and brand immersions.
As a Level 1 B-BBEE company, we aren't just invested in South African brands, but also in South African people. This is why we hold ourselves accountable to not only be leaders in brand community management, but also leaders in our communities. We do this by donating time and finances to various CSI projects, educational programmes, and career empowerment initiatives.