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Cape Town is proud to be the face of cutting edge fashion, fashion that translates the rich heritage and unique culture of South African fashion designers and presents it to the world.

In light of both our local and international success as the CTFC, we believe it is time that as a council we take a major step forward in Fashion, not just for our most beautiful city, but for fashion designers across the country.

Thanks to our first-hand experience with the most influential fashion personalities across South Africa, together with our exposure to the International Fashion world - we know that our local fashion has its own unique signature that cannot be imitated - even in an industry that is as fickle and plagiarized as fashion.

What sets SA Fashion apart is something more than just the design of our clothing and accessories - interwoven with the fabric is a story that shares our nation's diversity and evolution which has no global equal.

It is the story of a generation that has conquered the past, creates every day, and will own tomorrow.

It is inventive, connected, has vision, inspires, is a catalyst and a trail blazer, and together as one community sets the STANDARD for an entire industry.


"Vincit qui patitur" - he who endures conquers.

Being CREATIVE means you value your resourcefulness more than your resources, that obstacles only give you opportunities, and when no one has done it before, it just means you have the chance to be first.

Collaboration and reciprocity are the tools we use to create community where we are more than the sum of our parts, lifting ourselves to a global society as we CONNECT with the best in our country and the world.

The uncommon "common sense" we choose to live by keeps our minds open and questioning to challenge our experiences and assumptions. This earns us perspective and insight that drives the VISION we have for a better tomorrow.

That is why we strive to INSPIRE everyone we touch, so even when they doubt their own ability, they can get the fuel that feeds the fires of their imagination from our example and the work that we've done.

We believe that success requires us to push beyond ideas, and that makes us a CATALYST of real change - activating the hopes, dreams and yearnings within a person so they reach beyond what seems into what could be, when they believe they can. That's how we recruit fellow TRAIL BLAZERS that partner with us as we set our sights beyond the impossible, and in the process prove that fashion isn't a fad, and that a fashionista can revolutionize an industry.

So come and stand with us for what we all aspire to be, pushing ever further, higher and harder to raise the bar so we can set THE STANDARD by which fashion itself is measured.

Pioneering the South African fashion philosophy.

Executive SUMMARY

The Cape Town Fashion Council has developed and evolved over the last 8 years to deliver four core programs to our growing constituent base which are designed to impact on job creation and improve GDP along the clothing value chain. Through numerous strategic partnerships and sector level collaborations we counteract the trends evident in the retail clothing, footwear and jewellery markets that directly impact on local manufacturing. These are summarised below:

- Cheap imports and expensive foreign brands are flooding the South African market, lowering the market share of local designers.

- Challenges in the workforce and lack of investment in technology have resulted in diminishing production capabilities.

Major retailers are buying less and less locally designed products due to diminishing manufacturing capability.

CTFC have set up four core programs to counteract the impact on the changing local and global landscape to grow the emerging fashion sector. These are listed below:

- Market development and promoting Cape Town as a fashion capital
- Enterprise development for SMME's along the value chain
- Product development and innovation
- Youth career development