Recently, our CEO, Andrew Cook published his thoughts on how an inbound contact centre should measure their success. We sat down with him to chat about his insight. 5 Feb 2021Read more
SMS is one of the oldest digital channels of B2C communication, with marketers tapping into its potential as early as 1999. The channel has remained a firm favourite for the last 2 decades thanks to its relative cost-effectiveness and high engagement rate. It is thus no surprise that it is arguably the most effective channel for gathering transactional feedback from customers. 25 Jan 2021Read more
