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We conduct very large sample, bi-annual secondary data surveys to enable the production of highly detailed and extremely cost-effective customer segment profilers.
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2019 decisions based on 2015 knowledge are bound to be bad decisionsThe 2015 world was pre-Trump, pre-immigration crisis, pre-Brexit and most South Africans were still largely ignorant of the colossal damage to the SA economy and its reputation, being carried out by a corrupt government. 17 Jan 2019 Read more

Knowing lots about Prince Harry is not the same thing as knowing Prince HarryIs big data analytics about to put market researchers out of business? Can computers really be relied on to make good decisions about customer needs? Is human faith in AI symptomatic of intellectual laziness? 6 Nov 2018 Read more

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