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The Digital School of Marketing (DSM) offers a unique, user-friendly online learning platform where you can achieve an accredited digital marketing education.
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Why your digital marketing strategy needs to be aligned with your business strategyThere are a number of different schools of thought when it comes to the question of business strategy development. For example, the Planning School (which outlines how the strategy should be formulated) states that business strategy formation is a formal process. However, the Entrepreneurial School (which describes how business strategies are put together) states that the process of formulating company strategy is a visionary process. 1 Apr 2020 Read more

Why the internet of things is the next frontier in digital marketingThe internet of things, or IoT as it is affectionately called in the digital marketing industry, has been a buzzword used by digital marketers for years now. Some say it's going to positively revolutionise the way digital marketers do their jobs, while others feel it might be pushing the boundaries of what invasion of privacy means. Regardless, the internet of things is here and we, as digital marketers, need to be aware of the opportunities and challenges it presents. This article defines the IoT, and looks at three ways digital marketing will be changed by it: 27 Feb 2020 Read more

Why online learning is a good idea for upskilling staffFor the last number of years, the online learning industry has grown in leaps and bounds. And this growth trajectory doesn't look like it's going to stop anytime soon. For example, recent statistics show that, by 2025, the online learning industry is slated to be worth $325 billion. (At the time of writing this release, this amount equated to roughly R4.6 billion.) 23 Jan 2020 Read more

The future of digital advertising in 2020Advertising has gone through many iterations from the days of the Mad Men. Although the ad design and copywriting principles are still those which were adopted by the advertising greats, the manner in which these are presented differs significantly. 4 Dec 2019 Read more

The power of the discount"There's no such thing as a free lunch" is a saying that one has often heard from diverse sources such as parents, teachers, mentors and managers. The fact that we have to work hard for what we get is engrained in us as is the notion that we must not expect anything for free. 26 Nov 2019 Read more


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