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B2B marketers don't have time for quality contentThe biggest problem that a lot of marketers have in business-to-business (B2B) companies is not necessarily trying to figure out how to harness digital channels to boost the effectiveness of their strategies. It's not having enough time to create the expert content that drives quality interactions via the new channels. 1 Oct 2018 Read More++
Not all marketers can help you be authenticAuthenticity is one of the new watchwords of the marketing world and it is most crucial for B2B operations. But one of the best ways to achieve it is through subject matter experts sharing their knowledge. The problem is, they usually wouldn't know how to write a story even if an author stabbed them with a leaky pen. 17 Sep 2018 Read More++
IndigoCube appoints Scarlet Letter for PR and content creationIndigoCube has appointed Scarlet Letter to meet its marketing requirement for media and digital content. 6 Aug 2018 Read More++