We are an independent digital creative agency that was established in 2007. We focus on creating brand experiences that engage people online and offline. Through innovation, experience and knowledge we have the right skills to deliver impact for brands and business.
SABRIC have played an integral part in educating South Africans about cyber security. There is no greater time in history where cyber security has ever been this important. With cyber security month in October, SABRIC needed a campaign that would really pack a punch, cut through the noise on social media and make South Africans stronger in their fight against cyber crime. 12 Nov 2018Read more
In its tenth year of creative digital landscaping, South Africa's small digital agency, So Interactive, is still doing big things - and the big boys are taking notice. Hailing from its online fame as Ocean Basket's longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and agencies alike, for its keen sense of marketing flexibility and 'unboxed' strategic thinking. 5 Jan 2018Read more
2015 might have gone down as a pretty topsy-turvy year for most, but that certainly did not halt momentum at digital creative agency, So Interactive. This ever-expanding agency demonstrated a cracker year of positive change, progressive development and team growth; as well as increasing their already impressive client base, on their steady rise in the digital arena. 22 Feb 2016Read more
The importance of mobile marketing is growing exponentially and no more so than when speaking to an audience of outrageous consumers between the ages of 18 and 24, Zappa Sambuca's primary target market. With the number of hours consumers spend in front of the mobile screen constantly on the rise, and with the younger consumers leading the charge, brands cannot afford to ignore this highly competitive and effective channel. When So Interactive, digital creative agency, was tasked with generating an increased Facebook following and overall brand reach for Zappa, their strategy immediately turned to mobile for the most effective use of design, development, advertising and consumer engagement. 7 Dec 2015Read more
This year So Interactive's decisive digital marketing strategy, media planning and fun-loving creative turned Ocean Basket's 20th birthday into a treat to remember. But, for this special occasion, the digital advertising channel which outshone the rest was Twitter, which, with excellent planning, truly delivered on its promise to get maximum ROI. 2 Nov 2015Read more