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This edition will feature a two-day trade show, preceded by the educational day, BonDay, in partnership with global, continental, and national industry associations.
“SA Tourism extends appreciation to all panel members for their commitment to advancing the country’s business events industry and for their support in driving inclusive, sustainable growth through Meetings Africa." says SA Tourism Acting CEO Darryl Erasmus.
"We are committed to fostering stronger partnerships within the tourism value chain and to co-creating a platform that continues to enhance South Africa’s position as a premier business events destination.”
Comprising leaders of Mice (meetings, incentives, conferences and events) associations and business events companies, and host city and venue stakeholders, the advisory panel aims to “provide insights and guide a more coordinated approach” to the organisation of the trade show.
The Meetings Africa trade show takes place on 23-25 February 2026 at the Sandton Convention Centre, exhibitors can register here.