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Senior Brand Strategist

Remuneration:R70000 - R80000 per month Basic salary 
Location:Cape Town
Education level:Degree
Job level:Senior
Own transport required:Yes
Type:Permanent
Reference:#YG#BrandStrategist
Company:Cardilogix


Our client a leading and renowned digital marketing agency, seeks to hire a senior brand strategist.

Main objective: 
  • You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company and that of our clients.
  • Assess business context across customers, competitors, categories, channels, and geographies to drive the strategy process.
  • Working with business units, develop and formulate market strategy, themes and execution approach to marketing campaigns for major projects.
  • You will support and help execute a best-in-class strategy that mitigates risk and protects the reputation of the company and our brands. This includes working within a collaborative team on corporate positioning and reputation management.
  • Develop and oversee implementation of marketing strategy - including campaigns, events, digital marketing, and PR Support execution of go-to-market strategies for revenue growth and market penetration as well as expanding the company's global and our clients’ reach.
Duties:
  • Play a leading role in the pitch process within the consulting division and the overall development of our pitch responses.
  • Create cutting edge presentations and new ways of selling our ideas and strategies to new and existing clients.
  • Create channel-appropriate communications to influence stakeholders’ perspective, overcome their possible biases, neutralize negativity or inspire advocacy.
  • Must be able to synthesize insights and demonstrate strong presentation and storytelling in a clear and concise narrative.
  • Identify and develop new business opportunities through networking and the development of relationships.
  • Work closely with our international colleagues across the business to develop our offerings and identify best practice and new opportunities.
  • Constantly identify, and analyze the latest industry trends and emerging technologies, identifying new opportunities.
  • Directs and oversees forecasting and business analysis.
  • Business Management - Providing brand and business management expertise.
  • Drive and manage team delivery of flawless end to end project management via close collaboration with a wide range of cross-functional teams.
Qualifications and qualities:
  • Bachelor’s degree required. MBA preferred
  • Strong understanding of brand and communications/marketing mix and sponsorship market
  • Experience of analysing and scrutinising data as part of identification and development of strategies
  • Passion for new ideas and innovative thinking
  • Good presentational skills
  • Confident public speaker
  • Commercially astute in driving new business
  • Strong self-starter with the ability to manage own workload
  • Excellent facilitation, written and verbal communication skills with adaptable approach
  • Intellectual curiosity, along with excellent problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions 
Skill-set:
  • Brand Strategy
  • Creative Strategy
  • Content Strategy
  • Digital Strategy
  • Social Media Strategy
  • Paid Media Strategy
  • Web & Mobile Strategy
  • Research & Insights
  • Brand Positioning
  • Digital & Integrated Marketing
Essential: 
  • Min Eight years' experience.
  • Detailed Strategic Portfolio showcasing campaigns, proposals, and presentations you've worked on.  
  • Candidate: AA only


Posted on 10 Sep 13:03

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Yolanda Gibbon

082 972 3393
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