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Social Media Brand Manager

Remuneration:negotiable cost-to-company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Mid/Senior
Type:Permanent
Reference:#Tam532
Company:VGP Recruitment


Previously disadvantaged candidates will be given preference.

We have a terrific job opportunity for an experienced Social Media Brand Manager with leadership abilities to head up a small team at a leading ISP’s Cape Town office. We are looking for a real go-getting, action-oriented person. The role will see you responsible for driving online customer engagement and positive sentiment via content based and Social Media marketing campaigns to achieve improved online sentiment, target audience engagement and online sales targets. You will also be responsible for implementing brand campaigns and the management of content agencies. This is not a content creation role.  Great opportunity at a great company – don’t miss it!

Responsibilities

Social Media Marketing
  • Working closely with the MM, plan and implement the company’s Social Media eco – system including owned sites and other online platforms
  • Working together with the community managers, tech and sales escalation teams, put in place processes, goals and targets to ensure that sentiment, response and escalation times are met in line with targets. Measure and manage teams to achieve these
  • Continually review performance and complete weekly and monthly performance reviews, adapting tactics as required
  • Proactively, identify Social Media trends/ trending topics and use these to guide content creation and marketing plans
  • Plan and implement monthly content -based campaigns via Social Media channels and use the Hootsuite tool to plan, approve and implement
  • Working closely with the MM and BM: ACQ, implement planned Social Media marketing campaigns
  • Ensure the brand’s Social Media pages are aligned to brand including visuals, copy and ensure these are updated
  • Own Hootsuite and Brandwatch tools, their effectiveness and performance, working with agency to ensure they deliver. Manage licences and access across the business
  • Set up brand name notifications to ensure proactive management and responses to any brand mentions or reputation risks
  • Work closely with the MM to address any brand reputation issues
  • Monitor competitor activity

Content Management
  • Own and manage the content process including content development and the content hub (Help centre)
  • Manage freelancers and internal contributors to write content required in line with topics
  • Manage visual design process to support written content
  • Load and manage the content on the Help centre including maintenance and updates
  • Improve the effectiveness of the help centre including SEO, design improvements and content

Community Management
  • Working closely with and managing the community managers delivery, ensure that Social Media and other online platforms are well-managed in terms of responses, response times, escalations and that key metrics are achieved
  • Look for ways to improve automated responses through tools (bots)
  • Team leadership
  • Guide and lead the community managers in line with SM plan

Requirements
The successful candidate must have/be:
  • Social Media Marketing qualification either as a diploma, advanced certificate or degree. An individual module as a part of a course is not enough
  • 4+ years working in consumer brand Social Media marketing, content generation and leading community manager teams
  • Demonstrate recent expertise using Hootsuite Enterprise and Brandwatch tools. Expert user, with the ability to set up notifications and creating reporting
  • Demonstrate experience crafting relevant responses, managing content plans and implementing Social Media campaigns
  • Agency or corporate experience
  • Able to demonstrate experience with an assessment as a part of the interview process
  • Demonstrate experience working in Social Media marketing roles and managing community manager teams to achieve sentiment and engagement targets
  • Demonstrate experience implementing marketing activity (campaigns and content) across a range of Social Media pages including Facebook, Twitter, Instagram, LinkedIn, YouTube and other. Certification from Google or Facebook are an advantage
  • Consumer brands and not B2B brands. Those operating within Ecommerce and tech/IT category experience, are a distinct advantage
  • Demonstrate experience creating and executing Social Media marketing campaigns using trends and insights identified from continually monitoring platforms and using tools to monitor brand notifications
  • Social Media campaigns will include both integrated campaigns and content led planning
  • Demonstrate strong drive to achieve targets (sentiment/ response time/ engagement scores), including guiding and leading community managers
  • Demonstrate high levels of accountability and the drive to follow up and ensure inbound messages are answered, escalations are closed, and that sentiment and response targets are achieved
  • Demonstrate experience working with content and creative resources/ agencies including briefing, managing delivery and budgets
  • Exceptional written English skills and experience drafting appropriate Social Media responses across a wide range of topics
  • Expert Hootsuite Enterprise user and must demonstrate prior experience using this tool to manage inbound messages, responses, escalations and reporting
  • Demonstrate extensive experience using Brand watch to monitor brand and trends
  • Demonstrate analytical ability to work with data, drawing insights and action steps from data and how these impact future campaigns
  • High action orientation and attention to detail
  • Be able to operate in fast paced, pressurised situations
  • High levels of tech/ connectivity interest and understanding
  • High levels of initiative and self -management.

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 14 Jun 14:38

Apply

Tamara Wolpert
tamara@vgp.co.za
+27 21 422 1037

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VGP Recruitment
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